Content Marketing for Interior Designers
Interior design is a competitive industry where you need to stand out to get ahead. A solid content marketing strategy is a key way to acheive this. This is because first of all content marketing for interior designers is an essential part of sharing your brand vision. As well as this it’s the perfect way to showcase your knowledge, skills and portfolio of happy clients. Creating and sharing great content should be the cornerstone of your marketing strategy to get your voice heard.
Build a loyal following of ideal clients
Today’s consumers are no longer looking to just buy a product. They are also looking to align themselves with brands that resonate with their lifestyle. To attract new business you need to demonstrate that you completely understand your target audience. Engaging with your ideal customer by creating and sharing consistently attractive content through your website and social media channels firstly builds brand awareness as well as trust which is then rewarded with loyalty and repeat business.
Where to start with an interior design content marketing strategy
Start with defining your target audience. This is essential because when you know exactly who your customer is iyou can easily create informative and engaging content. Additionally this open channel of communication keeps your brand first and foremost in their minds when it comes to their buying choices. As well as building customer loyalty a well defined content marketing strategy also builds your brand visibility and increases your search engine ranking to attract new customers. Content marketing services include
- Web Design
- Video content and Vlogging
- Email Newsletters
Consumers are researching more and more purchases online before making buying decisions. Starting with searching out how-to information, reviews, case studies and social proof before making their buying decisions. Effective content marketing for interior designers is essential to meet these consumer needs and furhtermore positions you as an expert and trusted provider of your product or service.
Promoting your content
Once you have a robust content strategy in place you can use it to drive traffic and convert leads into customers for your services.
Inspire engagement with your brand, boost your visibility and brand awareness. Create an effective presence on social media to promote your brand to your ideal customer. Use your content to engage with your existing customers through social media and email marketing. The world of interiors is a visual environment so make the most of imagery to build a meaningful dialogue about your brand and services.
Ready to start your content plan?
There’s lots of free guides to help you boost your marketing in the Resources Page of this website. If you’re ready to outsource your marketing and need help deciding which type of campaigns will be the most effective for your business then contact me to arrange a consultation. I’d love to hear about your business plans and how together we can create a content strategy to grow your business.