For interior designers and home decor businesses, email marketing should be a fundamental part of your marketing tool kit. Use it to create a systematic flow of content that displays your expertise. Use it to spread the word about the beautiful projects you create for your satisfied customers. It’s a perfect way to make sure your potential customers hear all about your talents and services
Build a Conversation
Email marketing for interior designers is a direct way to reach your ideal customer. Sometimes social media can be like standing in the street shouting “HEY, BUY MY STUFF”. There are lots of people listening but you’re not really sure if they want to hear from you. In contrast building, your own opt-in email marketing list will create a dedicated group of followers who you know love what you do. Whatsmore people who regularly receive your emails are proven to convert into your customers at a much higher rate than social media followers. Firstly I’ll set up your mailing list and ensure building your email data is integrated into every aspect of your digital marketing. Create lead magnets that capture the interest of homeowners looking to renovate. Build your email list to engage with new potential customers as well as your existing loyal clients. Following this, I’ll create a beautiful email full of engaging content designed to sell your products and services. All emails are designed in line with your brand to keep your tone of voice and design style consistent. Send these to your potential clients on a regular basis to keep your services in mind and make you the first call for interior design services.