Are you effectively marketing your interiors business on Houzz UK?
Houzz is the world’s largest visual platform for interior designers, architects, contractors, house renovation and home decor products. An online community that connects 2 million homeowners and interior design professionals. If you’re not effectively marketing on Houzz UK you’re missing out on the opportunity to easily connect with homeowners considering renovations as well as trade suppliers across the UK who could help you grow your business.
The Houzz website ranks in the top 3 worldwide of the home and garden category. As a result it commands powerful search results helping your business get visible in Google searches.
A well optimised profile on Houzz adds you to the pro directory and consequently brings qualified leads to your business. In contrast a badly optimised profile leaves you behind your competitors. In the worst instance this can even be damaging for your business.
Get seen by homeowners searching for interior designers
A well optimised profile makes your project photos first choice for homeowners looking for interior designers in your local area. It also allows you to showcase your talents to homeowners further afield but searching for particular expertise.
Say you specialise in a niche market. For example interior design for listed buildings, a properly optimised profile will ensure homeowners searching for this find your skill set over other designers. Additionally your fully optimised Houzz profile is the best way to outrank your competitors and put you in prime position. Without optimisation your Houzz profile and project pictures will linger at the bottom of the pile.
Is your home interiors store or blog on Houzz?
In fact it’s not just for designers. If you have a furniture or home accessories store or you’re a design blogger you can use Houzz too. There’s multiple ways that you can promote your products and website to the interior design community on the site.
Did you know you can even tag your products in lifestyle pictures searched on by thousands of Houzz users with direct links back to your website for purchase?
Expert Houzz profile tips
As a certified Houzz marketing consultant I’m ready to share some expert tips to help you boost your business on Houzz UK.
If you’re not already marketing your business on Houzz UK you’re missing out. If you are already on Houzz how often are you working on your profile? Schedule time in your diary every week to work with Houzz to start getting results.
Download my free tips on how to market your business on Houzz. This way you’ll really make the most of this fantastic free opportunity to connect with homeowners looking for interior designers.
However in order to get the best results from Houzz you need to do a little work at it. Like everything on the internet, build it and they will come just doesn’t work here. How many times have you tried to promote your business on a social media site only to find that whilst your friend, business colleague and everyone else in town is boasting huge success from their new website, blog or insta account, you just can’t seem to crack the code?