Interior Design Blog or Instagram Post – Which is Best?

I’m answering a simple question for you in this blog. What’s the difference between marketing with Instagram versus marketing with an interior design blog?

Instagram is often seen as one of the most popular ways to showcase your services and products as an interior designer, designer maker or home decor brand. It’s visually appealing, easily accessible and has a large audience who focus on their interests and aspirations when choosing who to follow.

By comparison, blogging can now seem rather old school. It takes more time to create the perfect interior design blog post. However the impact of a great blog post can reach far beyond an Instagram post. I’m not saying there is neccessarily any less value in using instagram to market your business. However like everything in your business you need to evaluate your marketing channels carefully. To have a consistent strategy and use each one with intent is the key to success. With this in mind let’s look at a few of the pros and cons of blogging versus Instagram.

 

interior design blog vs instagram

Marketing with an Interior Design Blog

Having a blog on your website is a great way to showcase more of your business to your existing and potential clients. It’s an opportunity for your clients to get behind the scenes and find out what really makes you tick. Every successful piece of content starts with one essential marketing tool – great photography. This is the same for Instagram as it is for blogging. This is especially true in the world of interiors where visual aesthetics count for everything.

Inspire and Inform your Audience

One benefit to an interiors blog is that as well as that one scroll stopping picture, you also have the opportunity to educate and inform your audience and provide them with valuable knowledge that positions you as an expert in your field. Without the limit of having to be concise in a short punchy caption, you can easily expand with your explanations and take the time to really inform your readers. Additionally you don’t have to gamble on the one image you think will make an impact. Your blog can include several photos, graphics and even video to help you get your point across.

But here is where the blog really comes into it’s own. Google loves fresh content. Having a blog on your website means there’s always a place for news and information around your business. This is especially important if your services or products don’t change that much from season to season.  Ideally your blog should showcase your latest interior design projects or home decor products. However, projects take time to complete and product offerings usually appear seasonally so what do you write about all year round? If you are looking for ideas then take a look at my 35 interior design blog post ideas.

blogging tips for interior designers

The Power of Blogging and SEO

The power of a blog post over Instagram really is in the longevity of the post and it’s SEO value. See the infographic below for a quick and easy comparison. A well written blog post will provide you with keywords which are searchable in Google boosting your visibility in search engine rankings.

Guest posting on another blog or working with a blogger to post about your business makes you even more visible. This is because it will link back to your website which is another good sign to Google. All of this happens for the lifetime of the blog post which can be indefinite. Focus on well produced relevant content and those searches will keep bringing people back to your site for years!

Marketing with Instagram

Now let’s talk about Instagram. Instagram is a great tool for marketing your business. It’s easy to use and hugely popular with design enthusiasts. Using Instagram can be a huge boost to your business if you’re consistent with your posting. Whereas a blog post takes time to craft and then you leave it to do the work for you, Instagram is the exact opposite. It is what it says on the tin – instant. Posts are quick to create and can be very attractive however their effectiveness is just as quick too.

On a platform that claims to have 1 billion active monthly users, content churn is frequent, especially in a popular niche like interior design. Aside from those viral posts that top the hashtags and explore feed, the lifespan of an average post in the feed is around 1-2 days. After this is is most likely to be superseded with fresh content. This means you have to be consistent and post at least 3-4 times a week to stay visible, growing your audience so they can come to expect regular inspiration and information from you.

As captions are short and don’t allow for much information, video is a key tool to focus on here. Using stories is a great way to be present and give timely, behind the scenes insight into your business.

As much as the content is instant the best results come from Instagram when you build an engaged community around your account. This really does take time. Don’t just ‘Post and Pray’! Engage with your followers and the people you follow. Comment on their posts and reply to their comments on your posts to build a relationship. Connect through direct messaging and use every opportunity to link back to your website – in your bio, via direct messaging, and through IGTV and stories if you can.

If you haven’t yet built your own following yet on Instagram consider partnering with an influencer to boost your reach. This works particularly well with home decor products. Bear in mind that if you choose an Instagrammer that also has an effective blog, your campaign also benefits from all the plus points we mentioned in the blogging section earlier.

Blogging versus Instagram: A comparison

 

instagram or blog post which is best

 

In summary, both Instagram and interior design blogs are tools that you need to harness to build your visibility online. An analogy to the physical world is to compare the two media to the difference between a product flyer and a product catalogue.

A flyer like an Instagram post is an attention-grabbing small piece of media with essential information on it. You may save it in a folder (like you would on Instagram) if you find it shares really valuable information. However the likelihood is that you’re going to get another of these flyers tomorrow, and the day after and then the day after that for the foreseeable future. So unless this particular flyer has a call to action that suits you, you’re probably going to recycle it pretty quickly and look forward to the next one coming along.

Meanwhile, when you receive the catalogue it is full of so much invaluable information – page after page. You simply have to find a place for it in your office filing. When you need detailed product information you’ll search through the catalog (as you do on Google to find an article). There you’ll find all the information you need about the product or service you were searching for. You’ll then replace the catalogue keeping it for as long as the product information is valid. Similarly, Google will return search results to blogs for as long as the content they share is popular and relevant.

Two very different media where each benefits the other. Use Instagram to do the attention grabbing but don’t forget to back this up with more in-depth content on your website with your blog. If you’re thinking it’s about time you started that blog on your website I’m here to help. Download my 5  Essential Blogging Tips for Interior Designers. If you need advice on making your interior design or home decor business visible online contact me to book a consultation. Don’t forget to keep up with my latest tips, news, and events by following me on Instagram @fiona.mostyn, and make sure you sign up for my newsletter.

 

From Interior Designer to Online Vintage Store Owner

Selling home decor items online is a natural addition to the portfolio of services for many interior designers. The My Deco Marketing ‘Know Your Niche’ blogs focus on designers who have followed their passions to create a niche. This not only defines their ideal customer but also supports their business and lifestyle goals. In this blog meet Aline Mackenzie-Reid of The Textured Room, interior designer turned online vintage decor store owner.

 

Aline curates a beautiful collection of vintage decor which she photographs in her own home to sell online. Her signature english country house style is gaining a devoted following through her beautiful instagram account @thetexturedroom and was recently photographed to appear in Country Living magazine. Aline shares how she moved from the fast paced world of commercial interior design to build her new online vintage business. In doing so she combined her passion for antique and vintage furniture into her interior design practice.

 

How did you first start as an interior designer?

On an amateur basis, and I imagine like many designers, I spent many hours as a child rearranging the furniture in my bedroom. Then I tried to expand my influence to the rest of the house until my parents put a stop to it!   Following this I started my professional career about 20 years ago, slowly working my way through from junior to senior posts in some of the most creative design practices in London, including Fox Linton Associates, Ezra Attia Associates and then finally to Hotel Design Inc, where I was Senior FF&E designer/stylist.

We had huge amounts of fun as a team working on concept and completion of 5 to 6 star hotels around the world. From contemporary to classic as well as high- end residential projects, including some for celebrities.  About 12 years ago I started my own design practice.  I delivered numerous commercial projects for restaurants and cafes as well as houses and apartments in central London.

Tell us about a favourite project you’ve worked on.

This is split evenly between hotel projects in Algeria and Egypt. With a brief to transform a luxury hotel in Algiers where the scale of the project was rather challenging and the design brief super-contemporary.  Expectations were incredibly high. I was fascinated by the need to deliver concepts that would appeal to many different cultures.  Quite a different challenge than, say, designing the interior of a London hotel.  I also very much enjoyed working on the redesign of an old, French colonial hotel in Cairo, located just on the banks of the Nile. On balance Algiers wins, simply because it was whole lot safer when crossing the road!

What’s your design style?

I’m originally influenced by French and Italian design, probably because I was born and raised in Paris. However, I have gradually fallen deeply in love with the simplicity and singularity of English design.

Online Vintage Store

 

Through life, I think your taste evolves constantly. Influenced as much by what life throws at you as where you live and the life stage you are at.  Today, after living in London for more than 20 years, I live in the beautiful East Sussex countryside. I know my attention and interest have shifted away from highly sophisticated spaces. I still appreciate these but  these days I’m now drawn towards designs that are more influenced by nature.

the Textured room online vintage store

Although I still love the French mid-century era as well as for instance contemporary Belgian and Spanish product designers, I have come to really appreciate the work of English designers and artists, for example William Morris and Eric Gill.

Starting The Textured Room as an online vintage store

Three years ago I started selling vintage and decorative antiques on the high street.  I have always been passionate about vintage shopping for myself, so at the time it just felt the most natural next step for me. Whilst being a busy mum I was able to apply my styling skills in this new enterprise.  However, social media means things move on very quickly and a lot of buying is done online.  So six months ago I rebranded and launched “The Textured Room”, an online-only vintage and decorative antiques store which I combine with my interior design practice where I design local interiors that improve people’s lives. I’m passionate about making homes more beautiful, with a real emphasis on nature, textures and sustainability.

What do you look for when choosing items to sell?

I carefully curate all items myself, as I am a big believer in things going right if you really believe in them.  I try always to just be myself in all aspects of the business. From my design for the website to the interior designs I deliver for my clients. This is especially true in the items I find and then sell-on (just occasionally keeping some for myself!).

 

Antiques and vintage online

 

I have a real passion for what I do. If you really enjoy yourself  with your creativity, for example when taking pictures, it radiates and shows through in your business.   I am all for sustainability, so for me buying vintage is just that.  Of course you can mix the old with the new – and that’s fun too.  However vintage pieces add something that a brand new item will never deliver in an interior.

 

The textured room

They have their own stories, they’ve often had pride of place in someone else’s life many years before. As a result of being owned, loved and handled, they are a little imperfect, but all the more beautiful for being so.  I like to think that when I buy for my store, I am looking for beauty in imperfection.

What challenges did you face transfering to an online store?

The challenges I am facing with the store online are probably the fact that people need to find us.  So one of my answers to this is getting on social media as much as possible. I mainly focus on Instagram and Pinterest. I probably don’t do enough activity on these channels at the minute as I am still working things through and learning, but I aim to have this all sorted in the near future.

What tips do you have for creating perfect pictures?

You need good light, a good camera, then throw what you like together and keep experimenting. I don’t really have any technical tips for creating good photos. I just try and show my items and interiors for what they are, and enjoy styling each room and item as best as possible.  Primarily I think it is important to try to establish a consistent visual style. Keeping simple clean lines is also essential.

 

antique leather chair

Tell us about shooting your home for Country Living magazine.

 

Country home the textured room

 

Behind the scenes during the Country Living shoot last month was actually very simple, much more so than I anticipated.   It was all about light and continuity of each scene.

I learned a lot about taking a good photograph, just by watching them at work. But most of all I had a lot of fun with the team and was really in my element all day!  What better day than making things look beautiful all over again!

What’s your perfect interior

My perfect interior would start with the all-important framing . Key original features such as fireplaces, plain or painted floor boards, attractive windows, interesting doors.  Then, with a clear functional purpose, it would be filled with beautiful vintage pieces. Occasional contemporary items where they fuse well, but topped off with gorgeous natural fabrics such as linens, wool and cotton.

online vintage store marketing

My perfect interior would need to have had a great deal of attention to detail brought to it, with many different textures such as timber, metal, ceramic, and natural materials and tones, all inspired by nature.   Textures are to me the most important ingredient in a feel good design, hence The Textured Room.

Most of all, it would have to be perfect in its imperfection, with the right amount of meticulously curated pieces of vintage in it.  Ultimately, a good and successful interior is one where it feels good to be in, rather than just stunning to look at.

 

Discover Aline’s curated collection of online vintage finds at The Textured Room and follow her on instagram @thetexturedroom

 

Online marketing for interior designers

 

35 Easy Blog Post Ideas for Interior Designers

Having a blog on your website is a really effective way to drive traffic to your site and create an opportunity to convert those visitors to clients. But just how easy is it to come up with interior design blog post ideas? Providing valuable content and information for your target market builds your presence as an authority in your industry. However the hardest part is coming up with regular consistent content ideas to keep your blog busy and visitors coming back for more. 

So what should you blog about?

The number one thing I recommend that you blog about will always be your latest interior design project. Showcasing your work on your blog gives your readers a chance to really connect with you as a designer. However, it’s impossible to have a finished project or house tour to reveal every week or month as projects can take months or even years to complete. So alternatively here is a list of topic ideas for your blog which you can easily adapt into great content for your blog.

Here are 35 easy interior design blog post ideas

interior design blog post ideas

Design Advice

Giving advice on design projects helps readers understand the process of undertaking an interior design project. You can also use this to how you go about planning projects with your clients.

    1. Write about the number one question you get asked all the time
    2. When is the best time to plan an interior design project
    3. How to live through your renovation
    4. How interior designers can add value to your renovation
    5. Write about a design dilemma and how to solve it
    6. Write about how to define a budget for your interior design project

Practical Advice on making the right choices365 blog post ideas for interior designers

Showcase your expertise and help guide homeowners effectively through the maze of choices they’ll have to go through in planning an interior design project

                     7. What to look for when choosing kitchen appliances

8. What to look for when choosing flooring for different rooms

9. What to look for when choosing bathroom suites

10. Choosing curtains and blinds for different rooms

Style Advice

Style up an area in your home or studio and give advice on how your readers can do the same. Talk about the products, colour schemes and recommend stores where you like to source things from. Here are some ideas to consider

11. Style up a shelf

12. Style a dining table ready for entertaining

13. Style a garden seating area ready for a barbecue with friends

14. Style up a bed with cushions and throws

15. Style a sideboard with pictures, plants, accessories and lighting

Reviews

Share your personal taste and things that inspire you with your readers by writing reviews. Here are some ideas of places to visit, photograph, and review on your blog

 

16. A local interiors store

17. A stylish new restaurant or cafe

18. A stately home

19. A design event – take a look at my design events calendar for ideas on where to go

20. An inspiring home tour

Trends

Trends come and go and tend to follow the seasons so there’s always something new to write about. You don’t always have to agree with the latest trends, so if you don’t like a particular trend that everyone else is raving about, write about why not and offer a better alternative.

 

21. Colour trends – What’s hot and what’s not

22. Trends in furniture – shapes, fabrics, materials

23. Trends in home automation and smart technology

24. Vintage trends – the latest blast from the past reappearing in our homes

25. Lighting trends – shapes, sizes, materials and what’s new

 

Practical advice for homeowners

As well as creating new interior design schemes give homeowners advice on how to care for their new or existing interiors. Sustainability is always important so give advice to help homeowners make the most of what they have or highlight small changes that can really make an impact.

26. Choosing and caring for houseplants

27. Cleaning tips to care for your home

28. Storage ideas for small spaces

29. How to paint furniture

30. How to hang lighting

31. How to declutter

Seasonal blog posts

 Create content to keep readers ahead of seasonal changes around their homes.

32. Spring cleaning and getting ready for warmer weather

33. Get your garden ready for summer entertaining

34. Christmas decorating ideas

35. Christmas gifting for interior design lovers

Still, stuck for ideas or need help getting your blog started?

If you’re still struggling with ideas I have the perfect solution for you. A 50-page ebook with 365 Blog post ideas designed to help you sell your interior design services.

365 blog post ideas for interior designers

 

Click here to instantly download your copy of

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Need More Ideas?

Discover…

365 bog post ideas fiona mostyn

 

Alternatively, if you’d rather have someone else do the work for you, contact me, and let’s work together. I can provide a strategy session to get you started and create your very own content calendar to work from. I can also take care of your blog from start to finish. From content planning to publishing and promotion. I’ve already created 2 Amara Interior Blog Award shortlisted blogs for my clients. Will your blog be my next success story?

Your blog is a powerful tool to capture your audience’s attention. Make sure yours makes the right impact on your customers

The 4 Best Social Media Platforms for Interior Designers

Social media is an essential marketing tool for interior designers and home decor brands. However, whilst an effective social media strategy brings results and new clients, throwing all your energy into social media can be time-consuming and a drain on valuable resources.

Best social media for interior designers to use

Social media for interior designers

How can you make sure you’re investing your time wisely to get the results you need? Step one is to focus your energies on the 4 proven best social media channels for interior designers. Here’s my guide to where to promote your interior design business on social media

1. Pinterest

Pinterest is the number one social media platform for interior designers to focus on and here’s why. It helps to think of Pinterest as less of a social media tool and more of a search engine. Unlike other social media platforms when people use Pinterest they are in research and buying mode, looking for inspiration and saving ideas for their dream home. 

With 250 million active monthly users (Sept 2018) Pinterest is driving trends. Designers often tell me they can predict what clients will ask for this season by what’s trending on Pinterest. Interior Design and Home Decor are some of the most active categories on the platform and your business needs to be visible in it.

Unlike Instagram and Facebook where content is famous for 15 minutes, on Pinterest good content is shared and re-shared giving it longevity. Sharing your content on Pinterest should be a well-planned part of your content strategy.  Done correctly it will drive traffic to your website boosting your website presence.

Additionally, if you are considering social PPC advertising talk to us about Pinterest. Facebook and Instagram are reaching saturation with advertising especially at times of the year like Christmas when you’ll pay even more to reach your audience. As Pinterest is a search engine Pinterest users are already searching with intent to purchase, so what better place to advertise your wares.

Another interesting fact is that Pinterest users also spend more per purchase than Facebook users when they click through from pins. As a place where people research expensive purchases, it’s geared towards a higher spend.

As a designer, Pinterest is also a great place to collaborate with your clients. You can share boards with pins to build ideas together for projects.

2. Instagram

As the interior design is a visual business Instagram is a great place to showcase your work. It also allows you to connect with your audience. Success on Instagram relies on sharing inspiring content which brings value to your audience. Think of your Instagram post as a daily mini-blog.

It’s a great way to connect with people tell them what you’re up to.  Talk about what interests you as a designer and showcase your work. Using hashtags you can quickly find your tribe and grow your followers. Don’t get hung up on numbers but instead focus on quality connections.

The internet loves video and IGTV provides a platform for interior designers to share their expertise with the world. For Instagram tips… can you guess what I’m going to say… follow me on Instagram @fiona.mostyn

If you’re ready to invest in growing your Instagram with either social media management or one-to-one training head over to the instagram services page.

 

“What’s the main difference between marketing by

posting on Instagram and posting on your blog?”

Read my next blog post to find out

interior design social media

3. Houzz

Houzz is the world’s biggest platform for connecting home renovators with the professionals they need to get the job done. A place where interior designers, architects, builders and landscapers, and home decor brands showcase their work for homeowners to discover.

Houzz.co.uk has around 200,000 users in the UK. Similar to Pinterest, users on Houzz are in active buying mode and searching for professionals to help with their projects. It’s a great place to collaborate with your clients through the use of ideabooks to plan out your projects. Similar to Pinterest boards you can use idea books on Houzz to get feedback. However, they are far more fully-featured than Pinterest boards.  There’s an opportunity to share in-depth information with your clients and some designers even integrate them into their workflow as a project management tool. Get active on Houzz with a well-optimized profile and qualified leads to your business will follow.

For home decor brands it’s essential to create a profile on Houzz. Firstly you’ll reap the benefits of their powerful SEO. Secondly, you’ll also showcase your products to the thousands of users searching their site each month. Did you know you can tag your products in lifestyle pictures on the site with direct links to your eCommerce pages to buy?

Did you know I’m a qualified Houzz Marketer? I’ve even got a certificate!! You can download my top 5 tips to boost your business on Houzz here. If you want to boost your business find out more about my Houzz Marketing Services.

4. Facebook

I actually debated whether or not to put Facebook on the list and this might be a controversial decision but here’s why. Facebook is still the world’s biggest social media site so yes you do need a Facebook page. You also need a Facebook page to run your Instagram as a business account.

Every social media profile benefits you with links back to your site building your profile across the web. If you have enough resources in your business host a consistent presence on every channel you possibly can. If your time and budget are limited concentrates on the ones that will give you the best return.

With this in mind here’s what I think works for Facebook. In recent times as Facebook has streamlined its business to increase its revenue from business users. Since this happened organic reach from businesses to potential customers has plummeted. On the plus side, Facebook has some of the most sophisticated customer targetings of any media out there. Facebook advertising used to be an easy way to reach customers but businesses are now spending more than ever on Facebook ads to maintain their reach.

Who Should You Target on Facebook?

If you are a home decor brand selling low to mid-price-range products Facebook is a great place to find your audience and sell products through paid media. In contrast, it’s different for an interior designer working on high-end homes. It’s unlikely you’ll persuade someone to spend £50K+ on a kitchen from a Facebook advert. That business is far more likely to come from Houzz.

However, the older, well-heeled target demographic of kitchen buyers can be found using Facebook. In fact, it is their social media of choice! Unlike making a quick decision to buy a sub £50 cushion, your kitchen buyer will need a carefully planned campaign to win them over so don’t dive into Facebook ads without a solid strategy to convert your buyer to your offer that suits your business.

However, as with all aspects of your business and your branding on social media maintain an up-to-date profile. If you are going to be visible on a social media platform share inspiring content to show your business in its best light.

Other Social Media for Interior Designers

As I mentioned before any social media profiles you create that link back to your site is good for your presence on the web. LinkedIn is great for connecting with other businesses. Interior designers in hospitality, commercial, and property development are likely to find connections through LinkedIn. Especially as it is more geared to business use than social media sites that people use for leisure.

YouTube is the domain of influencers. It works particularly well with selling products through demonstration. So where you can’t build a presence yourself collaborate with influencers to build your profile. 

Social media can be time-consuming to manage whilst you’re busy planning, sourcing, and project managing. My Deco Marketing offers social media management specially focused on interior designers and home decor brands. Choose the right channels, whether it’s Pinterest management, Instagram strategy, or building your Houzz profile. Build your reputation and find new customers whilst you get on with running your business. Contact me to find out more.