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How Not to Write an Interior Design Blog

Writing blog content is an excellent way to market your business. On the surface, well written blog content provides thoughtful content that your clients will enjoy. Behind the scenes, however, it also boosts your SEO and online presence, making you more visible over your competition. Getting the balance right between engaging content and foolproof marketing material is not easy.

 

how to write an interior design blog

5 Top Tips on How to Write An Interior Design Blog

With this in mind, I’m sharing 5 tips to help you write a successful interior design blog, without falling into some of the most common pitfalls I see all the time from novice interior design bloggers.

1. Don’t Write the Same Blog as Everyone Else

The first common blogging mistake happens before you even begin to write when choosing the topic of your interior design blog. The first critical step is to try to avoid writing the same thing as everyone else. Choosing a subject that is unique to your brand will set you apart from the rest, whilst picking a trending topic will set you up for an additional competition that could have been avoided.

It’s always tempting to write an interior design blog on topical themes. Remember though that whilst a popular subject might see some increase in website searches, it will ultimately also receive more competition. Read on to discover how to set yourself ahead.

One such blog topic that surged during lockdown was centred around demonstrating how to create a home office. Whilst this is a relevant topic, a generic blog on such a specific theme only adds to the pool of thousands already out there. To create interest, the blog content has to be unique and relevant to your specific audience.

interior design blog and blogger

Some seasonal topics are unavoidable. Within the interior design calendar, there are a few key moments where we’ll all be writing about the same thing. Take for example the Pantone and Dulux colour of the year or a visit to an interior design event. Although these topics are extremely popular, there is no need to shy away from writing about them. The key is to add your own personal spin to the blog and make it relevant to your audience.

Tailor the topic to your audience persona. You know your audience best so consider how you can make it attractive to them. For example, let’s look at the topic of creating a home office. Instead of a generic blog let’s look at titles that tackle the problems your audience might be facing

  • How to create a home office in a small space
  • Create a work from home and homeschooling space
  • How to create a home office in your living room
  • How to create a garden room office
  • 5 Things you need for a perfect home office set up

Where possible use your own projects or examples of your own personal taste when talking about the topic. This will make the post more genuine and give it your unique style and flair. And remember – you don’t always have to love the colour of the year!

2. Don’t Talk About Things That Your Client Wouldn’t Actually buy

Following on from writing about what you like, the next tip is to pay attention to what your audience likes. Writing blogs that are un-relatable to your clients will alienate loyal readers and confuse your marketing niche.

To avoid talking about things that your client wouldn’t actually like, first pin down who your target market is. Check out my content marketing blog for tips on how to determine your audience and create content that resonates with them. When choosing the topic of your blog, consider carefully if this is something that they would find interesting. If your target market is financially secure but strapped on time, a blog post on DIY upcycled furniture may be amiss.

Similarly, if you are in the mid-range of the product market, avoid showcasing products that people simply cannot afford. For example, if your client shops within the ranges of say West Elm or John Lewis, try to avoid promoting bespoke furniture which is out of their price range. Keeping your client’s priorities and limitations in mind will help you to create popular blog content amongst your target market.

3. Don’t Talk about your Holiday or Anything too Personal

When you are running your own business, it can be difficult to draw the line between your personal and professional life. However, unless you are a lifestyle blogger, it is important not to blur the lines between the two too much. For example, you may find inspiration in your holiday travels. However keep the blog sharing part to the inspiring buildings, hotels, galleries, shops, or restaurants you visited. Sharing pictures of your family around the pool is to be avoided.

Keeping your interior design blog relevant to your services means also keeping it professional. When building an audience through your blog, it is important to keep the posts consistently in line with your brand. Posting about anything personal or off-topic, could lead to your clients viewing you as less professional.

If you are keen to share parts of your personal life, do so by keeping it on-trend. If you have visited a marketplace with antiques, or have spied a luxurious holiday villa, stately home or beautiful garden whilst on your travels, these are the snippets that your audience may find interesting. Remember to keep it super relevant to your clientele and business.

write an interior design blog

Click here for 5 Essential free blogging tips for interior designers

4. Don’t Forget About the Importance of SEO

Writing interesting content for your clients is a fantastic tool for keeping up views and engagement on your website. However, it is important not to forget that new viewers can also be reeled in through relevant website searches. When writing your blog, keep in mind how you will need to factor in keywords to boost your SEO.

Using keywords to enhance your SEO will help your site to become more visible on search directories. Focusing on the long-term goal of getting your keywords into each blog, will help to build up visibility over time.  If you follow the tips above and keep your blog relevant to your brand, it will be easier to integrate your keywords into each entry. At My Deco Marketing, we consistently achieve excellent results in ranking our client’s blogs above their competition. Contact us if you’d like to find out more about our blog writing services.

5. Don’t Use Low Quality Images

As we all know, interior design is a very visual business. It would therefore come as no surprise how important is to have great quality images on your blog. Aesthetically pleasing images will help to entice clients to your blog and give off the right impression for your services.

The aesthetic can be a great tool for guiding a blog post. Pictures that you source or take yourself, could be a fantastic source of inspiration. If the images can inspire you, they may also inspire your clients.

If your blog showcases an interior design project you have completed, it is even more important than the images show the project in the best light. However, this rule should be enforced for all images you upload to blogs. Any images that are not high enough quality reflect badly on your brand.

Take a look at this blog for tips and tricks on how to create great interior design images to promote your business.

I’ve written hundreds of interior design blogs for both designers and home decor brands. If you’d like to find out more about our done for you blog writing services do get in touch. Alternatively if you’re raring to go off and start your blog but still stuck for ideas on how to write the perfect interior design blog I’ve got you covered with the definitive guide in my ebook.

365+ Blog Post Ideas for Interior Designers

Discover how to write blog posts that convert readers to clients. An almost limitless list of blog titles you can use to build your blog and promote your interior design business.

In this 50 Page ebook You’ll discover how to craft perfect blogs with step by step guides for…

  • How to write blogs that sell design services
  • Blog Planning Checklists
  • SEO Tips for your blog
  • How to promote your blog
  • Instagram tips and content ideas from your blog posts

 

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Take a look at what’s inside…

365 bog post ideas fiona mostyn

 

 

You’ll never be stuck for ideas with 365 blog post ideas to choose from plus a matrix of blog post title content designed to help you craft the perfect blog post to showcase your interior design knowledge and services.

Once you’ve decided on the title, use the guides and checklists inside to help you craft blog posts designed to help you sell your interior design services.

Interior designers who’ve purchased this book love it as it’s helped them quickly and easily take control of their blog writing to make it effective in promoting their businesses

“The 365+ blog book is a brilliant source of ideas for the Decorbuddi website and social media. The checklists, planning tools, and SEO tips are particularly useful, helping us to ensure that every post is as effective as possible. I am sure that it will be an excellent resource for creating content for the Decorbuddi blog for many years to come.” Amy Dhala, Co-Founder Decorbuddi

Your blog booklet inspired me. It’s so good and packed full of brilliant info. I actually managed to write a blog post today, which is quite an achievement for me! Alison Anderson Interiors

 

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Interior Design Blog or Instagram Post – Which is Best?

I’m answering a simple question for you in this blog. What’s the difference between marketing with Instagram versus marketing with an interior design blog?

Instagram is often seen as one of the most popular ways to showcase your services and products as an interior designer, designer maker or home decor brand. It’s visually appealing, easily accessible and has a large audience who focus on their interests and aspirations when choosing who to follow.

By comparison, blogging can now seem rather old school. It takes more time to create the perfect interior design blog post. However the impact of a great blog post can reach far beyond an Instagram post. I’m not saying there is neccessarily any less value in using instagram to market your business. However like everything in your business you need to evaluate your marketing channels carefully. To have a consistent strategy and use each one with intent is the key to success. With this in mind let’s look at a few of the pros and cons of blogging versus Instagram.

 

interior design blog vs instagram

Marketing with an Interior Design Blog

Having a blog on your website is a great way to showcase more of your business to your existing and potential clients. It’s an opportunity for your clients to get behind the scenes and find out what really makes you tick. Every successful piece of content starts with one essential marketing tool – great photography. This is the same for Instagram as it is for blogging. This is especially true in the world of interiors where visual aesthetics count for everything.

Inspire and Inform your Audience

One benefit to an interiors blog is that as well as that one scroll stopping picture, you also have the opportunity to educate and inform your audience and provide them with valuable knowledge that positions you as an expert in your field. Without the limit of having to be concise in a short punchy caption, you can easily expand with your explanations and take the time to really inform your readers. Additionally you don’t have to gamble on the one image you think will make an impact. Your blog can include several photos, graphics and even video to help you get your point across.

But here is where the blog really comes into it’s own. Google loves fresh content. Having a blog on your website means there’s always a place for news and information around your business. This is especially important if your services or products don’t change that much from season to season.  Ideally your blog should showcase your latest interior design projects or home decor products. However, projects take time to complete and product offerings usually appear seasonally so what do you write about all year round? If you are looking for ideas then take a look at my 35 interior design blog post ideas.

blogging tips for interior designers

The Power of Blogging and SEO

The power of a blog post over Instagram really is in the longevity of the post and it’s SEO value. See the infographic below for a quick and easy comparison. A well written blog post will provide you with keywords which are searchable in Google boosting your visibility in search engine rankings.

Guest posting on another blog or working with a blogger to post about your business makes you even more visible. This is because it will link back to your website which is another good sign to Google. All of this happens for the lifetime of the blog post which can be indefinite. Focus on well produced relevant content and those searches will keep bringing people back to your site for years!

Marketing with Instagram

Now let’s talk about Instagram. Instagram is a great tool for marketing your business. It’s easy to use and hugely popular with design enthusiasts. Using Instagram can be a huge boost to your business if you’re consistent with your posting. Whereas a blog post takes time to craft and then you leave it to do the work for you, Instagram is the exact opposite. It is what it says on the tin – instant. Posts are quick to create and can be very attractive however their effectiveness is just as quick too.

On a platform that claims to have 1 billion active monthly users, content churn is frequent, especially in a popular niche like interior design. Aside from those viral posts that top the hashtags and explore feed, the lifespan of an average post in the feed is around 1-2 days. After this is is most likely to be superseded with fresh content. This means you have to be consistent and post at least 3-4 times a week to stay visible, growing your audience so they can come to expect regular inspiration and information from you.

As captions are short and don’t allow for much information, video is a key tool to focus on here. Using stories is a great way to be present and give timely, behind the scenes insight into your business.

As much as the content is instant the best results come from Instagram when you build an engaged community around your account. This really does take time. Don’t just ‘Post and Pray’! Engage with your followers and the people you follow. Comment on their posts and reply to their comments on your posts to build a relationship. Connect through direct messaging and use every opportunity to link back to your website – in your bio, via direct messaging, and through IGTV and stories if you can.

If you haven’t yet built your own following yet on Instagram consider partnering with an influencer to boost your reach. This works particularly well with home decor products. Bear in mind that if you choose an Instagrammer that also has an effective blog, your campaign also benefits from all the plus points we mentioned in the blogging section earlier.

Blogging versus Instagram: A comparison

 

instagram or blog post which is best

 

In summary, both Instagram and interior design blogs are tools that you need to harness to build your visibility online. An analogy to the physical world is to compare the two media to the difference between a product flyer and a product catalogue.

A flyer like an Instagram post is an attention-grabbing small piece of media with essential information on it. You may save it in a folder (like you would on Instagram) if you find it shares really valuable information. However the likelihood is that you’re going to get another of these flyers tomorrow, and the day after and then the day after that for the foreseeable future. So unless this particular flyer has a call to action that suits you, you’re probably going to recycle it pretty quickly and look forward to the next one coming along.

Meanwhile, when you receive the catalogue it is full of so much invaluable information – page after page. You simply have to find a place for it in your office filing. When you need detailed product information you’ll search through the catalog (as you do on Google to find an article). There you’ll find all the information you need about the product or service you were searching for. You’ll then replace the catalogue keeping it for as long as the product information is valid. Similarly, Google will return search results to blogs for as long as the content they share is popular and relevant.

Two very different media where each benefits the other. Use Instagram to do the attention grabbing but don’t forget to back this up with more in-depth content on your website with your blog. If you’re thinking it’s about time you started that blog on your website I’m here to help. Download my 5  Essential Blogging Tips for Interior Designers. If you need advice on making your interior design or home decor business visible online contact me to book a consultation. Don’t forget to keep up with my latest tips, news, and events by following me on Instagram @fiona.mostyn, and make sure you sign up for my newsletter.