How Not to Write an Interiors Blog
Writing blog content is an excellent way to market your business. On the surface, well written blog content provides thoughtful content that your clients will enjoy. Behind the scenes, however, it also boosts your SEO and online presence, making you more visible over your competition. Getting the balance right between engaging content and foolproof marketing material is not easy. With this in mind, I’m sharing 5 tips to help you write a successful interior design blog, without falling into some of the most common pitfalls I see all the time from novice interior design bloggers.
5 Top Tips on how to write an interior design blog
1. Don’t Write the Same Blog as Everyone Else
The first common blogging mistake happens before you even begin to write, when choosing the topic of your interior design blog. The first critical step is to try to avoid writing the same thing as everyone else. Choosing a subject that is unique to your brand will set you apart from the rest, whilst picking a trending topic will set you up for additional competition that could have been avoided. It’s always tempting to write an interior design blog on topical themes. Remember though that whilst a popular subject might see some increase in website searches, it will ultimately also receive more competition. Read on to discover how to set yourself ahead.
One such blog topic that surged during lockdown was centred around demonstrating how to create a home office. Whilst this is a relevant topic, a generic blog on such a specific theme only adds to the pool of thousands already out there. To create interest, the blog content has to be unique and relevant to your specific audience.
Some seasonal topics are unavoidable. Within the interior design calendar, there are a few key moments where we’ll all be writing about the same thing. Take for example the Pantone and Dulux colour of the year or a visit to an interior design event. Although these topics are extremely popular, there is no need to shy away from writing about them. The key is to add your own personal spin to the blog and make it relevant to your audience.
Tailor the topic to your audience persona. You know your audience best so consider how you can make it attractive to them. For example let’s look at the topic of creating a home office. Instead of a generic blog let’s look at titles that tackle the problems your audience might be facing
- How to create a home office in a small space
- Create a work from home and home schooling space
- How to create a home office in your living room
- How to create a garden room office
- 5 Things you need for a perfect home office set up
Where possible use your own projects or examples of your own personal taste when talking about the topic. This will make the post more genuine and give it your unique stylea and flair. And remember – you don’t always have to love the colour of the year!
2. Don’t Talk About Things That Your Client Wouldn’t Actually buy
Following on from writing about what you like, the next tip is to pay attention to what your audience likes. Writing blogs that are un-relatable to your clients will alienate loyal readers and confuse your marketing niche.
To avoid talking about things that your client wouldn’t actually like, first pin down who your target market is. Check out my content marketing blog for tips on how to determine your audience and create content that resonates with them. When choosing the topic of your blog, consider carefully if this is something that they would find interesting. If your target market is financially secure but strapped on time, a blog post on DIY upcycled furniture may be amiss.
Similarly if you are in the mid-range of the product market, avoid showcasing products that people simply cannot afford. For example, if your client shops within the ranges of say West Elm or John Lewis, try to avoid promoting bespoke furniture which is out of their price range. Keeping your clients priorities and limitations in mind will help you to create popular blog content amongst your target market.
3. Don’t Talk about your Holiday or Anything too Personal
When you are running your own business, it can be difficult to draw the line between your personal and professional life. However, unless you are a lifestyle blogger, it is important not to blur the lines between the two too much. For example you may find inspiration in your holiday travels. However keep the blog sharing part to the inspiring buildings, hotels, galleries, shops or restaurants you visited. Sharing pictures of your family around the pool is to be avoided.
Keeping your interior design blog relevant to your services, means also keeping it professional. When building an audience through your blog, it is important to keep the posts consistently in line with your brand. Posting about anything personal or off-topic, could lead to your clients viewing you as less professional.
If you are keen to share parts of your personal life, do so by keeping it on trend. If you have visited a market place with antiques, or have spied a luxurious holiday villa, stately home or beautiful garden whilst on your travels, these are the snippets that your audience may find interesting. Remember to keep it super relevant to your clientele and business.
4. Don’t Forget About the Importance of SEO
Writing interesting content for your clients is a fantastic tool for keeping up views and engagement on your website. However, it is important not to forget that new viewers can also be reeled in through relevant website searches. When writing your blog, keep in mind how you will need to factor in keywords to boost your SEO.
Using keywords to enhance your SEO will help your site to become more visible on search directories. Focusing on the long term goal of getting your keywords into each blog, will help to build up visibility over time. If you follow the tips above and keep your blog relevant to your brand, it will be easier to integrate your keywords into each entry. At My Deco Marketing we consistently achieve excellent results in ranking our client’s blogs above their competition. Contact us if you’d like to find out more about our blog writing services.
5. Don’t use low quality images
As we all know, interior design is a very visual business. It would therefore come as no surprise how important is is to have great quality images on your blog. Aesthetically pleasing images will help to entice clients to your blog, and give off the right impression for your services.
The aesthetic can be a great tool for guiding a blog post. Pictures that you source or take yourself, could be a fantastic source of inspiration. If the images can inspire you, they may also inspire your clients.
If your blog showcases an interior design project you have completed, it is even more important that the images show the project in the best light. However, this rule should be enforced for all images you upload to blogs. Any images that are not high enough quality reflect badly on your brand.
Take a look at this blog for tips and tricks on how to create great interior design images to promote your business with.
I’ve written hundreds of interior design blogs for both designers and home decor brands. If you’d like to find out more about our done for you blog writing services do get in touch. Alternatively if you’re raring to go off and start your blog but still stuck for ideas on how to write the perfect interior design blog I’ve got you covered with the definitive guide in my ebook.
365+ Blog Post Ideas for Interior Designers
Discover how to write blog posts that convert readers to clients. An almost limitless list of blog titles you can use to build your blog and promote your interior design business.
In this 50 Page ebook You’ll discover how to craft perfect blogs with step by step guides for…
- How to write blogs that sell design services
- Blog Planning Checklists
- SEO Tips for your blog
- How to promote your blog
- Instagram tips and content ideas from your blog posts
Take a look at what’s inside…
You’ll never be stuck for ideas with 365 blog post ideas to choose from plus a matrix of blog post title content designed to help you craft the perfect blog post to showcase your interior design knowledge and services.
Once you’ve decided on the title, use the guides and checklists inside to help you craft blog posts designed to help you sell your interior design services.
Interior designers who’ve purchased this book love it as it’s helped them quickly and easily take control of their blog writing to make it effective in promoting their businesses
“The 365+ blog book is a brilliant source of ideas for the Decorbuddi website and social media. The checklists, planning tools and SEO tips are particularly useful, helping us to ensure that every post is as effective as possible. I am sure that it will be an excellent resource for creating content for the Decorbuddi blog for many years to come.” Amy Dhala, Co-Founder Decorbuddi
Your blog booklet inspired me. It’s so good and packed full of brilliant info. I actually managed to write a blog post today, which is quite an achievement for me! Alison Anderson Interiors