Posts

Interior Design Content Marketing Made Simple

Interior Design Content Marketing Made Simple

There’s a saying that goes, when you love what you do you’ll never feel you have to work a day in your life. Interior design content marketing is very similar. When you create pieces of content that talk to your ideal customer, service their needs, solve their problems and align with the way that they want to live their lives, you’ll stop feeling like your spinning a sales pitch and start feeling like your having conversations.

 

My Deco Marketing digital marketing for interior designers

What is interior design content marketing?

These days there’s so many choices in the way that people purchase the things they want in their homes. Buyers want to support brands align with their lifestyle. This means speaking to them about more than just the actual product or service on offer.

Here is where what makes your business unique really comes into play. Content marketing is an opportunity to tell your story by communicating with your customer. Using multiple marketing channels both online and in the real world.

There’s two really important aspects to this.

  • what you communicate
  • how you deliver that communication for best impact

Communicating with great content

To do this you first of all need to define your ideal customer and speak to them in their language. Think about who they are and how you can help them. The more you can hone in on this the better you will be able to communicate with them. Determining your ideal client is one of the cornerstones of your overall marketing strategy. Get this right and the results will drive success across all of your business activities. Feel free to hit the contact button if you need some help with this

Let’s look into this in a bit more detail.Whilst you may think your ideal customer is just anyone who wants beautifully co-ordinated interiors, the latest trends in furniture or a new kitchen, we really need to dig deeper.

Instead think in terms of…

  • where they live
  • their profession
  • what their income is
  • their age and life stage
  • do they have children

Then think about things like…

  • their personality
  • how they spend their time
  • do they enjoy activities or sports
  • are they interested in arts
  • how concious are they about sustainability and environmental impact
  • do they spend a lot of time at home

Now when it comes to creating content such as writing a blog post or creating a piece of video, you now have some options. You could simply talk about designing a new kitchen, that would be a piece of content. However depending on your ideal client you could write, for example, about kitchen design ideas for a family in a large detached house in a leafy suburb. Or what about kitchen design ideas for a busy professional couple who work from home in a small city apartment.

Delivering stories across multiple platforms

Now when it comes to how to create and present your content you have multiple options. Blogs and videos are usually the most popular forms of content. Other things you might like to try are creating lead magnets and ebooks or webinars. As well as pre made video content try live appearances through social media such as IG live video. If you’re stuck for ideas take a look at this blog post on 35 ideas for interior design blog posts to get you started. As well as blogs, many of these ideas could also be translated into video content too.

interior design content markting by My Deco Marketing

 

Once you’ve created your blog post or video you need to get it seen by as many people as possible by sharing it through

 

People often ask me how to grow on instagram and other social media and the answer is really simple. Keep showing up with great content your audience loves. Having a regular supply of great pieces of content makes you visible on social media. It gives you another good reason to show up and grows your audience.

 

Remember that people consume content in different ways. For example some might prefer scrolling instagram to reading blogs, so to start with you’ll want to hedge your bets and create content across multiple platforms. As time goes on you’ll discover which are the most popular with your particular audience. This will determine where you should focus your efforts. Again knowing your ideal audience also helps here. If you haven’t done the research to profile your ideal customer how do you know where they consume most of their content?

Invest in expertise

Here at My Deco Marketing we regularly create content campaigns through social media and paid advertising. Knowing how to target your ideal client firstly by creating content that makes an impact, then following through by sharing content both organically and with well targeted paid search and social media. Precise targeting results in more cost effective campaigns which reach more of your core audience.

Interior Designer or Design Blogger?

Too often I see designers who fall into the trap of taking their inspiration from interior design bloggers and content creators. This can be a bit of a novice pitfall and here’s why. The best content creators produce beautifully presented blog posts and videos that usually showcase other people’s products and services. They work hard on driving traffic to their sites. However for the most part that’s all they have to do. Before succesful influencers post anything on their site or social media channel they’ve usually been paid for it.

As a designer on the other hand you have to work twice as hard. Firstly you must produce the attractive content that get’s eyeballs on your business.  Secondly you need to make sure it persuades them to make the leap from viewer to consumer. It’s true that content creators do use their influence to persuade people to click the buy link. However the product or service on offer is usually a much less considered purchase than thousands of pounds of interior design services.

Showcase your expertise

Think of your content marketing as part of your customer journey in building your relationship together. Avoid creating a magazine style look book of images for them to simply source inspiration from. Someone who is preparing to spend thousands on a design project will be more interested in aspects of your service delivery, expertise, specialist product knowledge as well as connections with trusted trades and problem solving skills. This is the kind of knowledge sharing that will raise the bar on your content – and most of all its all unique to you.

It takes time and consistent effort (see tip 2 below) to position yourself as an expert authority that people will trust. Think about this as part of your content strategy planning. I’m afraid if you are expecting someone to pick up the phone after you post your first blog you’ll more than likely be sorely disappointed. However it has happened to one of my clients – see the testimonials at the bottom of the page!

Interior design content marketing tips for success

content marketing tips for success

 

Finally here’s a round up of my tips for success for your content marketing strategy

 

  • Know your customer
  • Be Consistent
  • Create content across multiple formats
  • Promote your content effectively
  • Collaborate to create great content
  • Monitor your results to define what your audience likes
  • Rinse and repeat

 

 

My Deco Marketing works with interior designers and home decor brands to create highly engaging content that drives traffic, making your business visible and generating leads. Contact us if you’d like to find out more about how we can work together on your interior design content marketing strategy.

Instagram Tips for Interior Designers

Instagram Tips for Interior Designers

Welcome to the My Deco Marketing Blog. I guess you’ve landed here looking for Instagram tips for interior designers. Are you an interior designer struggling to get growth or attract the right type of follower on instagram? Have you been posting beautiful pictures but you still struggle to get any engagement on the channel. Do you want to know the secret of making more connections and getting business from Instagram?

Well here’s the one thing that you can start to do today… create an ideal target audience. This means an audience filled with your perfect customer. Want to know how? Here’s 6 Instagram tips for interior designers to help grow your target audience.

 

Instagram for interior designers

1 Create the right kind of content

Create content related to your niche that will attract your ideal audience. Any kind of content marketing is all about knowing your audience and creating the right kind of content which will attract them to your offer. Instagram is no different. Many times when I look at designer’s feeds and  whilst I see beautiful project pictures on their website portfolios, meanwhile over on Instagram I see pictures of their cats, last night’s restaurant meal and a wonky selfie taken at a wedding.

One of the key Instagram tips for interior designers is to only create content that informs or inspires. Remember Instagram is a free opportunity to showcase your talents, achievements and offers. If you want to sell design services through the social media platforms make sure you say this in your captions. Additionally your images need to showcase the best of what you have to offer. It’s a great opportunity to share your knowledge and position yourself as an expert in your field.

2 Follow the right kind of people

If you want your Instagram to focus on bringing you business follow people in your industry. The more you follow people in the interior design niche, the more your posts will show to them.

Interior design marketing tips for instagram and social media

Additionally try and make sure you only follow accounts

  • who you’d like to do business with either as your client or their customer
  • that your ideal clients would follow
  • if they inspire and inform you

The Instagram algorithm works like a spiders web of connections between you and the accounts it thinks you should be connected with so make sure you tell it where you want to be seen.

If you’re only interacting with celebrities or your friends and family, you’re unlikely to gain any traction and visibility in the interiors niche where you’d really like to get seen.

3. Use the right hashtags

Using hashtags boosts your visibility on the platform. Make sure the hashtags you use are relevant and active. An effective hashtag strategy differs depending on the account.

Using hashtags in the wrong way can result in Instagram making your posts invisible in hashtags, so research your hashtag strategy thoroughly.

There’s no one size fits all solution for hashtags. The right hashtags to use will depend on lots of different factors including your design niche, location and your number of followers.

Contact me to book an instagram power hour and level up your hashtag strategy.

4. Welcome your new followers

Send a DM to your new followers. Tell them about your business and ask them about their home. Build a relationship from the start by thanking them for following you and give them a link to your website where they can find more information about your services.

5. Engage with the right accounts

Don’t just post and pray. Another mistake I see a lot of is people just posting pictures then anxiously waiting for the likes and comments to drop in. You also need to make some time each day to like or comment on other accounts especially if they take time to comment on yours. You’ll find that the more you give the more you get. As with the earlier advice stick to people in the interior design niche and like similar to yours so instagram knows where you want to be seen.

6. Choose the right people to help you

Instagram marketing tips for interior design businesses

Need help to grow your instagram profile?

You could spend a lifetime searching across the internet for more instagram tips for interior designers or you could take action today to get your instagram working effectively with a tailored programme for your interiors business.

Whilst there’s lots of social media managers to choose from finding one that really understands your industry can be key to your success. Not just in growing your followers but in connecting and collaborating with the people who can build your business too.

If you’re considering hiring a social media manager take a look at their Instagram profile to see if they have built an active engaged audience in the design community.

Whether its full platform management or a one to one power hour to audit your profile and get you started on the right track. Get in touch to get started with growing your instagram today.

Finally for more tips on marketing your design business make sure you follow me @fiona.mostyn on Instagram!