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Instagram Tips for Interior Designers

Instagram Tips for Interior Designers

Welcome to the My Deco Marketing Blog. I guess you’ve landed here looking for Instagram tips for interior designers. Are you an interior designer struggling to get growth or attract the right type of follower on instagram? Have you been posting beautiful pictures but you still struggle to get any engagement on the channel. Do you want to know the secret of making more connections and getting business from Instagram?

Well here’s the one thing that you can start to do today… create an ideal target audience. This means an audience filled with your perfect customer. Want to know how? Here’s 6 Instagram tips for interior designers to help grow your target audience.

 

Instagram for interior designers

1 Create the right kind of content

Create content related to your niche that will attract your ideal audience. Any kind of content marketing is all about knowing your audience and creating the right kind of content which will attract them to your offer. Instagram is no different. Many times when I look at designer’s feeds and  whilst I see beautiful project pictures on their website portfolios, meanwhile over on Instagram I see pictures of their cats, last night’s restaurant meal and a wonky selfie taken at a wedding.

One of the key Instagram tips for interior designers is to only create content that informs or inspires. Remember Instagram is a free opportunity to showcase your talents, achievements and offers. If you want to sell design services through the social media platforms make sure you say this in your captions. Additionally your images need to showcase the best of what you have to offer. It’s a great opportunity to share your knowledge and position yourself as an expert in your field.

2 Follow the right kind of people

If you want your Instagram to focus on bringing you business follow people in your industry. The more you follow people in the interior design niche, the more your posts will show to them.

Interior design marketing tips for instagram and social media

Additionally try and make sure you only follow accounts

  • who you’d like to do business with either as your client or their customer
  • that your ideal clients would follow
  • if they inspire and inform you

The Instagram algorithm works like a spiders web of connections between you and the accounts it thinks you should be connected with so make sure you tell it where you want to be seen.

If you’re only interacting with celebrities or your friends and family, you’re unlikely to gain any traction and visibility in the interiors niche where you’d really like to get seen.

3. Use the right hashtags

Using hashtags boosts your visibility on the platform. Make sure the hashtags you use are relevant and active. An effective hashtag strategy differs depending on the account.

Using hashtags in the wrong way can result in Instagram making your posts invisible in hashtags, so research your hashtag strategy thoroughly.

There’s no one size fits all solution for hashtags. The right hashtags to use will depend on lots of different factors including your design niche, location and your number of followers.

Contact me to book an instagram power hour and level up your hashtag strategy.

4. Welcome your new followers

Send a DM to your new followers. Tell them about your business and ask them about their home. Build a relationship from the start by thanking them for following you and give them a link to your website where they can find more information about your services.

5. Engage with the right accounts

Don’t just post and pray. Another mistake I see a lot of is people just posting pictures then anxiously waiting for the likes and comments to drop in. You also need to make some time each day to like or comment on other accounts especially if they take time to comment on yours. You’ll find that the more you give the more you get. As with the earlier advice stick to people in the interior design niche and like similar to yours so instagram knows where you want to be seen.

6. Choose the right people to help you

Instagram marketing tips for interior design businesses

Need help to grow your instagram profile?

You could spend a lifetime searching across the internet for more instagram tips for interior designers or you could take action today to get your instagram working effectively with a tailored programme for your interiors business.

Whilst there’s lots of social media managers to choose from finding one that really understands your industry can be key to your success. Not just in growing your followers but in connecting and collaborating with the people who can build your business too.

If you’re considering hiring a social media manager take a look at their Instagram profile to see if they have built an active engaged audience in the design community.

Whether its full platform management or a one to one power hour to audit your profile and get you started on the right track. Get in touch to get started with growing your instagram today.

Finally for more tips on marketing your design business make sure you follow me @fiona.mostyn on Instagram!

Designers making a difference

Designers Making a Difference

In times of crisis look for the helpers is how the saying goes. But how are designers making a difference in the current crisis?

We are currently living through times of unprecedented change and disruption to our daily lives. Stay home is the message to live by right now. Whilst many see this as a chore I feel we should take a moment to consider what a privilege it is to have to simply stay at home whilst frontline workers care for the sick and keep our daily lives as normal as possible under lockdown.

So how exactly are designers making a difference right now. Well there’s the bigger picture in that design is all about solving problems so we see some of the UK’s most innovative designers and engineering firms such as Dyson and The Ventilator Challenge UK Consortium coming together to make urgently needed ventilators.

Meanwhile on a smaller scale there are designers making a difference by using their skills and materials at their disposal to help however they can. Charity begins at home so they say so I’m starting by highlighting some of the projects I’ve been able to connect with in my local area and through the Decorcafe network which I host in Brighton.

Decorcafe Members Doing Good

Designer and Decorcafe member Anna Hayman has produced this beautiful signed print to order. The profits from each print go to the The Lewes Food Co-operative. A collective of local food businesses who are providing free meals to NHS workers at a local hospital. At the time this blog was written within just a week of launch this project has raised over £2,000. 

Anna Hayman Designs Charity Print

I’ve ordered one and I feel in the future when it’s on my wall at home it will remind me of the good people who helped us get through these strange times. Order your print at annahaymandesigns.com

I’ve also donated to a collection for NHS Charities by Decorcafe member Emer Gillespie from Spark and Bell.

Spark and Bell Charity Raffle

Every person who donates will be entered into a raffle to win a very generous £500 voucher to spend on beautiful lights at Spark and Bell. The raffle is open until Sunday 3rd May and you can enter here  

Caron McQueen from McQueen Bespoke is another member of our Brighton Decorcafe hub using her skills to help the cause. She’s been busy sewing these beautiful scrubs from patterns available from a local neighbourhood watch scheme.

 

NHS Scrubs for charity

 

Meanwhile in London Decorcafe member Mel Porter has listed these beautiful rainbow fairy lights on her website. The profits will go to South London Scrubbers – a charity organisation financing and sewing scrubs for the NHS.

Mel Porter NHS lights for Charity

 

The Instagram community is helping

Next I’m looking to my instagram community which I have to say has been an inspiring place to be lately.

Poodle and Blonde is an instagram account I love to follow because 1. They have beautiful fabrics and wallpapers and 2. Dogs are a major part of their marketing strategy. If you’re wondering why I like the dogs take a look at my Sunday instagram posts on Dogs and Interiors!

Poodle and Blonde offered sample packs of fabric offcuts in exchange for donations to help NHS charities. The fabrics were hugely popular and sold out very quickly.

Poodle and Blonde NHS Charity

Luks Linen sell beautiful hand loomed Turkish cotton towels and blankets.  Ethically made and hand loomed by master weavers in family ateliers. Every Wednesday they’re sending a free blanket to an NHS worker. You can nominate someone you know to win a blanket by tagging the #blankethugs post on @lukslinen on instagram from Saturdays.

Luks Linen NHS blanket

 

One of the things I love about instagram is it connects you with like minded folk across the world. Based in California, Nathan Anthony is an account I follow which makes beautiful bespoke furniture for interior designers. They were able to transform their facility to temporarily make PPE masks to supply to local health care workers.

 

 

View this post on Instagram

 

A post shared by N A T H A N A N T H O N Y (@nathananthony_official) on

Last week they donated 150 masks to the LA Food Bank. However when friends, family and instagram followers asked to buy the masks they also put them on sale and now donate a share of the profits to the Global Giving Corona Virus Charity.

Back in the UK Homesense, one of our favourite places to find discount designer homewares closes it’s doors temporarily. But did you know that on closing all products from the food departments from each store were taken to local foodbanks in the community. The brand also donated vouchers for the Red Cross to buy clothing and essential items for those in isolation who are in need.

What can you do to help?

Well I’m delighted to tell you that I have offered to help with the Design Havens for Heroes project. Quickly mobilised via instagram by interior designer Francesca Rowan-Plowden the project will offer free room makeovers to our NHS Heroes. So far she has pulled together dozens of interior designers to help. As well as this home decor brands and design bloggers across the UK have also picthed in to help. All committed to making over a room for an NHS hero in their region. I’ll be writing more about this soon but in the meantime head over to the instagram account @designhavensforheroes to nominate someone you know who deserves a haven for a home. If you are home decor brand or tradesman that would like to donate products, skills or time to the cause – especially here in Sussex where I’m based – please contact me so I can put you in touch with designers making a difference through this wonderful project.

Interior Design Blog or Instagram Post – which is best?

I’m answering a simple question for you in this blog. What’s the difference between marketing with Instagram versus marketing with an interior design blog?

Instagram is often seen as one of the most popular ways to showcase your services and products as an interior designer, designer maker or home decor brand. It’s visually appealing, easily accessible and has a large audience who focus on their interests and aspirations when choosing who to follow.

By comparison, blogging can now seem rather old school. It takes more time to create the perfect interior design blog post. However the impact of a great blog post can reach far beyond an Instagram post. I’m not saying there is neccessarily any less value in using instagram to market your business. However like everything in your business you need to evaluate your marketing channels carefully. To have a consistent strategy and use each one with intent is the key to success. With this in mind let’s look at a few of the pros and cons of blogging versus Instagram.

 

interior design blog vs instagram

Marketing with an Interior Design Blog

Having a blog on your website is a great way to showcase more of your business to your existing and potential clients. It’s an opportunity for your clients to get behind the scenes and find out what really makes you tick. Every successful piece of content starts with one essential marketing tool – great photography. This is the same for Instagram as it is for blogging. This is especially true in the world of interiors where visual aesthetics count for everything.

Inspire and Inform your Audience

One benefit to an interiors blog is that as well as that one scroll stopping picture, you also have the opportunity to educate and inform your audience and provide them with valuable knowledge that positions you as an expert in your field. Without the limit of having to be concise in a short punchy caption, you can easily expand with your explanations and take the time to really inform your readers. Additionally you don’t have to gamble on the one image you think will make an impact. Your blog can include several photos, graphics and even video to help you get your point across.

But here is where the blog really comes into it’s own. Google loves fresh content. Having a blog on your website means there’s always a place for news and information around your business. This is especially important if your services or products don’t change that much from season to season.  Ideally your blog should showcase your latest interior design projects or home decor products. However projects take time to complete and product offerings usually appear seasonally so what do you write about all year round? If you are looking for ideas then take a look at my 35 interior design blog post ideas.

blogging tips for interior designers

The Power of Blogging and SEO

The power of a blog post over Instagram really is in the longevity of of the post and it’s SEO value. See the infographic below for a quick and easy comparison. A well written blog post will provide you with keywords which are searchable in Google boosting your visibility in search engine rankings.

Guest posting on another blog or working with a blogger to post about your business makes you even more visible. This is because it will link back to your website which is another good sign to Google. All of this happens for the lifetime of the blog post which can be indefinite. Focus on well produced relevant content and those searches will keep bringing people back to your site for years!

Marketing with Instagram

Now let’s talk about Instagram. Instagram is a great tool for marketing your business. It’s easy to use and hugely popular with design enthusiasts. Using Instagram can be a huge boost to your business if you’re consistent with your posting. Where as a blog post takes time to craft and then you leave it to do the work for you, Instagram is the exact opposite. It is what it says on the tin – instant. Posts are quick to create and can be very attractive however their effectiveness is just as quick too.

On a platform that claims to have 1 billion active monthly users, content churn is frequent, especially in a popular niche like interior design. Aside from those viral posts that top the hashtags and explore feed, the lifespan of an average post in the feed is around 1-2 days. After this is is most likely to be superseded with fresh content. This means you have to be consistent and post at least 3-4 times a week to stay visible, growing your audience so they can come to expect regular inspiration and information from you.

As captions are short and don’t allow for much information, video is a key tool to focus on here. Using stories is a great way to be present and give timely, behind the scenes insight into your business.

As much as the content is instant the best results come from Instagram when you build an engaged community around your account. This really does take time. Don’t just ‘Post and Pray’! Engage with your followers and the people you follow. Comment on their posts and reply to their comments on your posts to build a relationship. Connect through direct messaging and use every opportunity to link back to your website – in your bio, via direct messaging and through IGTV and stories if you can.

If you haven’t yet built your own following yet on Instagram consider partnering with an influencer to boost your reach. This works particularly well with home decor products. Bear in mind that if you choose an instagrammer that also has an effective blog, your campaign also benefits from all the plus points we mentioned in the blogging section earlier.

Blogging versus Instagram: A comparison

 

instagram or blog post which is best

 

In summary both instagram and interior design blogs are tools that you need to harness to build your visibility online. An analogy to the physical world is to compare the two media to the difference between a product flyer and a product catalogue.

A flyer like an Instagram post is an attention grabbing small piece of media with essential information on it. You may save it in a folder (like you would on Instagram) if you find it shares really valuable information. However the likelihood is that you’re going to get another of these flyers tomorrow, and the day after and then the day after that for the foreseeable future. So unless this particular flyer has a call to action that suits you, you’re probably going to recycle it pretty quickly and look forward to the next one coming along.

Meanwhile when you receive the catalogue it is full of so much invaluable information – page after page. You simply have to find a place for it in your office filing. When you need detailed product information you’ll search through the catalogue (as you do on Google to find an article). There you’ll find all the information you need about the product or service you were searching for. You’ll then replace the catalogue keeping it for as long as the product information is valid. Similarly Google will return search results to blogs for as long as the content they share is popular and relevant.

Two very different media where each benefits the other. Use Instagram to do the attention grabbing but don’t forget to back this up with more in depth content on your website with your blog. If you’re thinking it’s about time you started that blog on your website I’m here to help. Download my 5  Essential Blogging Tips for Interior Designers. If you need advice making your interior design or home decor business visible online contact me to book a consultation. Don’t forget to keep up with my latest tips, news and events by following me on instagram @fiona.mostyn and make sure you sign up to my newsletter.