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Instagram Hashtags for Interior Design Businesses

Are you feeling stuck with instagram hashtags ? Finding effective hashtags for interior design businesses can be the key to a successful strategy on the platform. I’m here to simplify social media for you. Especially for those of you in the world of interior design and home decor, where social social media and instagram are key to your marketing strategy to connect you with your ideal customer.

Here’s my guide to everything you need to know about how to use hashtags to grow your reach and following on the platform.

instagram tips for interior designers

What are Instagram Hashtags

Simply put they’re a descriptive word or phrase which is prefixed by the # symbol. The #hashtag represents a collection of posts that will be seen in an Instagram search.

Think of it as a way that the app categorizes and files posts so that they can be found by people searching for content that interests them. For example, if you’re interested in the design of colourful rooms you might try clicking on ‘Tags’ in the search bar and type colourful interiors. This brings up images that have been saved to that list of posts because #colourfulinteriors was added in the caption or comments. It will also bring up a list of similar words to choose from which are popular tags in that search category.

Under this, you’ll find two tabs Top and Recent. The most popular posts with the most interaction and engagement are shown under Top and the newest under Recent.

interiors social media

Instagram Hashtag Search

As well as being descriptive of the content, they are also a way to represent communities and brands on the platform. Instagrammers gather together sharing and engaging on content under specific tags to help each other grow. Interiors bloggers, Instagrammers and interior designers are very active in a range of tags through popular communities. Read on to discover more about how interior design communities connect with each other later on in this blog.

Why Should You Use Hashtags

Increase your reach by allowing you to get seen in Instagram searches

This happens by helping your posts get discovered by people searching for specific content. Especially for inspiration in the architecture, home decor, and lifestyle category. In short, if you didn’t use hashtags your content would only be seen by people who follow you. Not only that but Instagram doesn’t show your posts to all of your followers. It’s simply not possible with the number of people that use the app. It tends to reward popular content so in that sense, it sometimes feels like a bit of an uphill climb.

How does my content get seen if I don’t have a lot of followers?

Hashtags is the answer you’re looking for. When you use them it ensures your pictures are seen by people searching for the type of images you’re sharing.

Hashtags make you appear in all the right places

Additionally using hashtags is one thing that helps to tell the app what your account and business is all about. The other is what you search on to see the tip below. Along with the recent ability to search on caption text, using hashtags about homes, design, furniture and decor will let Instagram know that you want your content to be seen alongside other homes and interior design accounts. For example, your explore feed serves posts that are based on what you, your followers, and similar accounts are engaging with. Using hashtags for interior design content will help this process.

Tip: Click on that magnifying glass and look at your explore feed. Are you seeing pictures of interior design, home decor, and other designer’s images? You should be. If you’re seeing recipes, make-up tips and memes that’s because that is what the app thinks you are interested in. Try and keep your business account focused on interiors and use another account for your lifestyle and hobby searches.

Connect through community

Using tags can connect you with other similar accounts that will follow and engage with you. Searching on hashtags for interior design posts is a great way to find and connect with other accounts. Whether they are suppliers, other designers, or inspirational content creators, many Instagrammers start engaging with each other by sharing an interest in the same hashtags and the Instagram posts under them. The interior design community is strong on this platform and there are many popular and highly active community groups to join in.

Hashtag Challenges

Challenges are daily, weekly or monthly competitions that invite you to share your content with their community under their tag. Taking part in these challenges is a great way to find effective hashtags for interior design businesses. You’ll gain an opportunity to connect and engage with similar active accounts (which the algorithm loves), your content may get shared and seen by a wider audience. You might even win a prize! Here’s some of the challenges and communities with active followers that you can join in to grow your audience

  • #myhousethismonth
  • #myhouseismycastle
  • #mydailyrenovation
  • #myhousedownsouth
  • #mymonthincolour
  • #mycolourfulinterior
  • #myhomevibe
  • #storyofmyhome

 

social media posts for interior design

 

There’s many more of these out there. If there’s others that you think to deserve a mention please do add them to the comments below.

There are a few ground rules to follow for success:

  • Follow all your hosts
  • Follow the sponsor or prize giver
  • Check for daily, weekly, or monthly theme prompts. These will tell you what type of content to post for a chance of a share or win. Make sure your images are relevant to the theme.
  • Make your caption is as engaging as your images, making sure it is also relevant to the theme and conversation
  • Engage with other posts and accounts which use the hashtag
  • Post consistently. In some challenges this is part of the winning criteria

How to Use Hashtags Effectively

Here’s a few basic tips that will help you get started. If you would like to find the most effective hashtags for your business to use try our tailor-made hashtag strategy.

Do

  • Use up to 30
  • Have a mixed strategy to include tags of different sizes
  • Use tags that are based on describing the content of your post, location, and community
  • Research your hashtags well to find new active tags
  • Put your hashtags in the caption*

There is a lot of debate about this one. The jury is still out on this and I think it depends on many other factors of your account. I’ve always preferred to put them in the caption rather than the comments. After reading this article, which details a comprehensive study of over 650,000 Instagram accounts, one of the recommendations is that sub 100K accounts have a better reach rate when using hashtags in the caption – so I’m sticking with it!

  • Use them on reels

Reels are currently favored in the algorithm. They are being shown at the top of the list under searches of hashtags. A great place to get visible.

Don’t

  • Use the same tags over and over again

Instagram sees this as an attempt to game the system and it can result in your content not showing up in the searches at all. Read on to discover what to do if you get stuck with a hashtag ban

  • Use hashtags that are very popular

The chances of being seen in popular hashtags such as interior design, interior, interiors or home decor are not good for small accounts. There’s simply too many posts coming in a minute after minute

  • Use hashtags that aren’t relevant to the image or the caption

Be consistent in the subject of your content and caption. Even if your posts get to the top of the list if they’re not your ideal audience there isn’t much to gain from it

  • Use hashtags in your bio

Putting #interiordesigner in your bio, for example, gives the user the opportunity to click on that tag and take them away from your account down an Instagram rabbit hole to who knows where – they may never come back! The only exception to this is if it is related to your brand, #mydecomarketing  for example where all the content will relate to you. Avoid generic terms like #interiors #minimalist, #colourlover or anything else descriptive.

  • Use hashtags in your comments on other people’s posts

Putting a link in to take people off a post to other people’s content can be seen as a little underhand. Whatsmore when I recently tested this the app stopped these from being active, they no longer click through, so it just looks spammy.

What to Do if you Stop Appearing in Hashtag Searches?

The hashtag ban or shadowban is real? Well here’s the thing. Instagram doesn’t call it a shadowban so apparently it doesn’t exist however some of you will know not appearing in hashtags it is all too real. This happens when your posts don’t appear under the hashtag searches that you have added to the post. Instagram tell us that they choose not to show all posts under the hashtags for various reasons

But how will you tell if your post isn’t appearing in hashtag searches?

Check your insights to see where your post has appeared. Are the hashtag impressions low? Ask a friend to use their account to click on one of the hashtags used in your post and see if they can see your post listing under the tag. If it doesn’t appear I’m afraid you’re on the naughty list.

Why me?

You may have put a hashtag into your post which Instagram has banned. There are some which obviously go against community guidelines that exist to protect us all from things we shouldn’t see. Anything that might relate to sex, nudity, drugs, and hate speech are obviously no go. However other innocent tags sometimes get spammed with offensive content which causes them to appear on the banned list. These three for example are all banned but could easily appear in a relevant context in a post about decor

  • #boho
  • #desk
  • #elevator

Your account has been reported. Violating the terms of service or Community Guidelines causes your account to get reported. Copyright infringements for example if you post other people’s content without permission. Or use a copyrighted music track. There is a three strikes and you’re out for this one. Instagram may disable your account if this happens but in the meantime it could give you a lengthy timeout. You’ll get a notification if this happens.

You’ve exceeded your daily limits. You’re simply too active on your account with comments, likes, follows, DMs, etc. This can be a problem especially if your account is very new. As I mention earlier actions that are repetitive and bot like can get seen as such and the app will put you in time out for this including not appearing in hashtags and/or limiting your activity. Again you’ll get a notification of a timeout if this happens.

In my experience here are some things that help posts do well in hashtags

Great content. It all starts here. There’s no secret formula to this. Simply keep putting out great content that engages the people likely to search or follow the hashtags you use. Good quality photographs, engaging, humourous reels and storytelling or content that gives value in your captions. To check this search up your tags and make a note of the type of images and content that is reaching the ‘Top’ page in the hashtag. This is what you need to emulate

Single Images and Reels. For my posts these are what perform best in hashtags. Reels are a great way to get visible and Recently I’ve found carousel posts don’t do as well in hashtags. Check your insights and see what works best for your posts.

Here’s what to do next if you experience the problem of not appearing in hashtags.

Take a few days off. Make a clean break and stop all your activity on the app for a few days. Next prepare for a fresh start. Delete your hashtags from your last few posts. Create your next posts with just a few hashtags to start with and work up. Some users report putting hashtags in the caption, if they didn’t before, helped their hashtag reach.

How do I Find Relevant Hashtags to Use in My Posts?

Finding effective hashtags for interior design businesses to use on Instagram will build and grow your following quickly. The easy way to do it is to purchase a My Deco Marketing Hashtag Strategy and list.

Buy this service and you’ll receive a questionnaire to tell us about your business and Instagram goals. Within 7 days you’ll receive in your inbox your tailormade list of 150+ tags. Alongside this, there’s a best practice guide on how to use hashtags to grow your reach and engagement. We choose your hashtags based on your account size, location, business goals and competitive activity. Our hashtag data is pulled from an extensive search across thousands of accounts in the niche of the interior. It is refreshed every two weeks to help you find the top most effective up-to-date tags to use on your posts.

I use it on my own account and my clients and it has made an incredible difference to the reach of posts. Take a look at these examples here.

In the first image, you’ll see an image that I posted before I started using my strategy. Take a look at the insights on post-performance. You’ll see I posted the same picture a little while later and look at the difference in results. There’s also an image of another post that did very well in hashtags. Worth noting that all of these results are organic with no money spent on advertising or promotion.

social media for interiors

 

social media for interior design

 

social media for home decor

Buy the Strategy and List – How it Works

You’ll receive a tailor-made list for your business based on your goals, niche, target clients, and location. As well as this, if you’ve enjoyed the tips in this article you’ll get an even more detailed step-by-step guide on how to use your hashtags and how to research your own effective hashtags for interior design posts.

The strategy and list are just one of the Instagram services offered by My Deco Marketing. From 1-1 consultation to ongoing monthly management. Contact us to find out more!

Instagram reels ideas for interiors businesses

So if you’re scrolling on Instagram recently you can’t help but notice a new feature that has appeared – Instagram Reels. Read on to discover everything you need to know about Instagram Reels for your interiors business. How to create them, why you should use them, and a list of ideas to help you with topics for creating Instagram reels content. 

 

ideas for creating instagram reels

What are Instagram Reels?

Firstly let’s start with the basics – What are Instagram Reels. Reels is a new way to create entertaining, quick-fire video content on your Instagram feed which lasts just 15-seconds. Video content is simply exploding across social media and Instagram won’t be left behind. The ever-rising trend of short video content started through Snapchat and Instagram countered by creating the stories feature. Now with the popularity of quick-fire video content on Tik Tok Instagram has brought out Instagram Reels.

How to Create a Reel?

Firstly make sure you’ve updated to the latest version of the app and then head over to your Instagram Stories. Swipe along the bottom of the screen to choose between the video options which now include Live, Stories, and Reels.

You can record reels live or upload a pre-recorded video. You can live record one continuous video or stop and start to piece together multiple short clips as one video. When you’re on the Reels screen you’ll see some icons to help you create more engaging videos.

how to create instagram reels

Audio

Audio allows you to add audio tracks to your video. There’s a huge selection of music to choose from. Instagram makes suggestions for you and you can browse your favorite artists, songs, or music genres in the search bar to find the perfect track to match your video. A word of advice here is that I highly recommend that you use the tracks within the app. If you don’t you may find that your Reel gets removed due to copyright issues – even if it is one that appears in the app’s music listings.

Unfortunately, the Instagram gods have conspired against me and I don’t have the audio feature on my account. In spite of not being listed as a known bug I can see from various forums that there is plenty of people out there with the same problem. I also have this problem on some of the accounts I manage whilst I can use it perfectly on others.

I’ve tried all the usual troubleshooting for issues which simply include turn the phone off and on and delete and re-install the app. None of these have worked. I’ve also tested on another iPhone and an Android phone but no luck so far. So as much as I’d love to use the Instagram music library I’m currently uploading with other copyright-free library music. I have reported the issue and I suggest you do the same if you have this problem too.

UPDATE!!

Since I wrote this blog I’ve come across a few hacks and workarounds that can make music on reels work for you. Here are a few for you to try. Let me know in the comments if any of these work for you

  1. Try tapping in the place where the button should be just above the speed button. This has been known to bring up a playlist to use. So in effect, the music function is there but the button doesn’t show.
  2. Switch to a creator account. You can do this in “Account” in settings. Once you’ve done this wait a few days and the music should appear. Creator account is similar to business however gives you access to a lot more analytics and a few more features. Find out more here
  3. Use the audio from another Instagram reel. To do this simply find a reel using a track you’d like to use. Tap on the audio and the option will come up to “Use Audio”, tap and you will open up a reel where you can upload your video to play alongside the music you’ve chosen
  4. Add ‘original music’ from another source. Use another video editor app such as a wave. Video or inShot to edit your video. In these apps, you can choose from hundreds of library music tracks
  5. Change your Instagram category in settings. Choose something not too business-related. Rumour has it the music licensing rules may be different for some businesses and Instagram is limiting the options to business accounts because of this. Again you will need to wait a few days to see if this takes effect. Thanks to Lesley at Pfeiffer Design for sharing this one with me!

Speed

The speed icon controls the speed of your video allowing you to speed up or slow down. Speeding up a video to get a fast moving piece of content really does suit this style of media.

Effects

Tapping on the effects button changes the menu to show a row of effects that you can choose from. Scroll through and test the effects to choose for your video. Tapping on the effects button also starts to record the video. So it’s worth getting to know the effects before you actually start recording.

How to add effects to instagram reels

Timer

Using the timer helps if you are self-recording giving you time to get into position before the video starts and record from your phone hands-free.

Align

The final icon in this list is Align which appears in the live record mode. Tapping on Align takes the last frame from your previous clip and applies it as an overlay over the next clip in your video. This makes for very smooth cuts and seamless transitions. For example, when people do those quick outfit change videos and they always appear in the same spot, no cuts or jolts – this is the tool that makes it happen. Test it out and see what you think.

Text and Stickers

You can also add text and gif stickers just as you can in stories. If you’re looking for interior design themed stickers head over to my Giphy Channel to choose some. 

Publishing your Reel

So now you’re ready to publish your video. I’d always recommend saving a copy of your video to your phone as well as a draft. When you download it to your phone it will remove the audio but you can easily add it back on again. This gives you the opportunity to review and make sure you’re really happy with your video before publishing.

The publishing screen looks very similar to IGTV. So if you’re already familiar with this you should find it quite straightforward. Choose a cover image for your reel. Similar to IGTV you can either choose a still from your video or upload a picture from your camera roll. publish instagram reels tips

If you want to use an image from your camera roll you’ll need to have the image already in there to select so if you don’t then save your video as a draft so you can add this later.

how to publish instagram reels

You can choose to share yours just to your Reels page or to your Reels page and your feed. The image you choose as your cover will be the image that shows on your feed and in your Reels page.

After you publish or save your reel for the first time the reel icon will appear above your feed to show people that you have Instagram reels to view. You can also now go to your reels and share your video to your story or send it to another Instagram account.

Save draft of an instagram reel

 

That’s all there is to it so get creating!

Why You Need to Use Instagram Reels?

Whenever a new feature is released on a social media platform it’s a good idea to use these features and build them into your content plan as soon as you can. The objective of using any social media is to use it to showcase content that will make your business visible to the app users. This way you can build a following and fans that you can later invite to buy your product or service. Take a look at my blog for Instagram tips to grow your following or head over to my instagram services page to see what my clients say about growing their Instagram with me.

As you may well know it’s not as easy as it once was to get seen on Instagram. Instagram is busy and competitive. Because of this it now only shows your content to a small percentage of your followers. However, when a new feature comes out on Instagram they really want you to know about it. Instagram now prioritizes Reels content over other content such as still photos or even IGTV. If you’ve been scrolling through Instagram recently you’ll notice lots of Reels coming up in your feed. You’ll also notice the new Reels explore feed is now front and centre, encouraging you to scroll through that content first. As you can see from this picture reels take up about two-thirds of the space on the explore feed. Like I said – Instagram really wants you to see these videos!

Instagram reels explore

There you have it – the exact reason you should be using reels – because Instagram is making them more visible. So for a better chance of being visible make content that is already a front runner in the Instagram algorithm.

I’m also saying this inspite of myself as I’m really not a fan of Tik Tok style videos. I find them busy, confusing, and kind of exhausting. However, if you want to get more visible on Instagram you’re going to need to use them. I’m hoping Instagram creators will bring a bit more style and grace to this form of content so I might find the short-form videos a bit more enjoyable on this platform. I’d love to know who your favorite creators are for Reels so leave me a message with their account handle in the comments.

Amazing Instagram Reels Ideas for Interiors Businesses

As always I’ll repeat the mantra that the best kind of content informs and inspires. A tip to discover Instagram Reels ideas that work is to search #interiordesign on Tik Tok where you’ll find endless interiors videos. Take a look at what is popular and trending in the hashtag to help develop some ideas. Here are some Instagram Reels ideas you could try

Inform and educate

  • Reviews – Quick look around a new product, design showroom, hotel room, or restaurant
  • Design hacks – Teach some how to tips and tricks
  • In the studio – a quick look behind the scenes

Inspiration and aspiration

  • Moodboard ideas – here’s one I made earlier
  • House Tours
  • Quick room changes
  • Styling a coffee table, dining table, shelfie, bed, or sofa with cushions and throws
  • Flower arranging
  • Compare rooms – Ask your followers to comment on which they prefer
  • Ask for opinions on design choices – fabrics, finishes, hardware, etc

Quirky Video Ideas

  • The quick fire content format lends itself to quirky little moments which are oddly satisfying to watch. Here are some ideas to try.
  • Strangely satisfying – Stirring paint, painting walls, wallpaper hanging, using power tools, stencils
  • Stop motion animations and transitions. Try speeding up, slowing down and adding transitions and effects into your videos
  • Funny moments – As with Tik Tok people don’t take life too seriously on Reels! Try creating a fun prank or film your pets doing something cute or silly – in a beautiful interior of course!

So that’s my guide to Instagram reels for your interiors business. If you’d like to, grow your Instagram feed, add more video into your content planning, whether it’s short pieces for social media or longer testimonials and house tours to share with potential clients take a look at the Instagram services page to see how I can help.

Instagram Tips for Interior Designers

Welcome to the My Deco Marketing Blog. I guess you’ve landed here looking for Instagram tips for interior designers. Are you an interior designer struggling to get growth or attract the right type of follower on Instagram? Have you been posting beautiful pictures but you still struggle to get any engagement on the channel. Do you want to know the secret of making more connections and getting business from Instagram?

6 Instagram Tips for Interior Designers

Well here’s the one thing that you can start to do today… create an ideal target audience. This means an audience filled with your perfect customer. Want to know how? Here are 6 Instagram tips for interior designers to help grow your target audience.

 

Instagram for interior designers

1. Create the Right Kind of Content

Create content related to your niche that will attract your ideal audience. Any kind of content marketing is all about knowing your audience and creating the right kind of content which will attract them to your offer. Instagram is no different. Many times when I look at designer’s feeds and whilst I see beautiful project pictures on their website portfolios, meanwhile over on Instagram I see pictures of their cats, last night’s restaurant meal, and a wonky selfie taken at a wedding.

One of the key Instagram tips for interior designers is to only create content that informs or inspires. Remember Instagram is a free opportunity to showcase your talents, achievements, and offers. If you want to sell design services through social media platforms make sure you say this in your captions. Additionally, your images need to showcase the best of what you have to offer. It’s a great opportunity to share your knowledge and position yourself as an expert in your field.

2. Follow the Right Kind of People

If you want your Instagram to focus on bringing your business follow people in your industry. The more you follow people in the interior design niche, the more your posts will show to them.

Interior design marketing tips for instagram and social media

Additionally, try and make sure you only follow accounts

  • who you’d like to do business with either as your client or their customer
  • that your ideal clients would follow
  • if they inspire and inform you

The Instagram algorithm works like a spider web of connections between you and the accounts it thinks you should be connected with so make sure you tell it where you want to be seen.

If you’re only interacting with celebrities or your friends and family, you’re unlikely to gain any traction and visibility in the niche of the interior where you’d really like to get seen.

3. Use the Right Hashtags

Using hashtags boosts your visibility on the platform. Make sure the hashtags you use are relevant and active. An effective hashtag strategy differs depending on the account.

Using hashtags in the wrong way can result in Instagram making your posts invisible in hashtags, so research your hashtag strategy thoroughly.

There’s no one size fits all solution for hashtags. The right hashtags to use will depend on lots of different factors including your design niche, location, and your number of followers.

Head over to our Instagram services page to book an Instagram power hour and level up your hashtag strategy.

4. Welcome Your New Followers

Send a DM to your new followers. Tell them about your business and ask them about their home. Build a relationship from the start by thanking them for following you and give them a link to your website where they can find more information about your services.

5. Engage with the Right Accounts

Don’t just post and pray. Another mistake I see a lot of is people just posting pictures then anxiously waiting for the likes and comments to drop in. You also need to take some time each day to like or comment on other accounts especially if they take time to comment on yours.

I always visit the accounts that comment on my posts and like some pictures and leave a comment as a thank you – comment on one of my posts @fiona.mostyn to see.  You’ll find that the more you give the more you get. As with the earlier advice stick to people in the interior design niche and like accounts similar to yours so Instagram knows where you want to be seen.

6. Choose the Right People to Help You

Instagram marketing tips for interior design businesses

Need help to grow your Instagram profile?

You could spend a lifetime searching across the internet for more Instagram tips for interior designers or you could take action today to get your Instagram working effectively with a tailored program for your interiors business.

Whilst there are lots of social media managers to choose from finding one that really understands your industry can be key to your success. Not just in growing your followers but in connecting and collaborating with the people who can build your business too.

If you’re considering hiring a social media manager take a look at their Instagram profile to see if they have built an active engaged audience in the design community.

Work With US

Whether it’s full platform management or a one-to-one power hour to audit your profile and get you started on the right track. Take a look at our Instagram services page to get started with growing your Instagram today.

Finally for more tips on marketing your design business make sure you follow me @fiona.mostyn on Instagram!

Designers Making a Difference

In times of crisis look for helpers is how the saying goes. But how are designers making a difference in the current crisis?

We are currently living through times of unprecedented change and disruption to our daily lives. Stay home is the message to live by right now. Whilst many see this as a chore I feel we should take a moment to consider what a privilege it is to have to simply stay at home whilst frontline workers care for the sick and keep our daily lives as normal as possible under lockdown.

Designers Making a Difference

So how exactly are designers making a difference right now? Well, there’s the bigger picture in that design is all about solving problems so we see some of the UK’s most innovative designers and engineering firms such as Dyson and The Ventilator Challenge UK Consortium coming together to make urgently needed ventilators.

Meanwhile, on a smaller scale, there are designers making a difference by using their skills and materials at their disposal to help however they can. Charity begins at home so they say so I’m starting by highlighting some of the projects I’ve been able to connect within my local area and through the Decorcafe network which I host in Brighton.

Decorcafe Members Doing Good

Designer and Decorcafe member Anna Hayman has produced this beautiful signed print to order. The profits from each print go to The Lewes Food Co-operative. A collective of local food businesses who are providing free meals to NHS workers at a local hospital. At the time this blog was written within just a week of launch this project has raised over £2,000. 

Anna Hayman Designs Charity Print

I’ve ordered one and I feel in the future when it’s on my wall at home it will remind me of the good people who helped us get through these strange times. Order your print at annahaymandesigns.com

I’ve also donated to a collection for NHS Charities by Decorcafe member Emer Gillespie from Spark and Bell.

Spark and Bell Charity Raffle

Every person who donates will be entered into a raffle to win a very generous £500 voucher to spend on beautiful lights at Spark and Bell. The raffle is open until Sunday 3rd May and you can enter here  

Caron McQueen from McQueen Bespoke is another member of our Brighton Decorcafe hub using her skills to help the cause. She’s been busy sewing these beautiful scrubs from patterns available from a local neighbourhood watch scheme.

 

NHS Scrubs for charity

 

Meanwhile in London Decorcafe member Mel Porter has listed these beautiful rainbow fairy lights on her website. The profits will go to South London Scrubbers – a charity organization financing and sewing scrubs for the NHS.

Mel Porter NHS lights for Charity

 

The Instagram Community is Helping

Next, I’m looking to my Instagram community which I have to say has been an inspiring place to be lately.

Poodle and Blonde is an Instagram account I love to follow because 1. They have beautiful fabrics and wallpapers and 2. Dogs are a major part of their marketing strategy. If you’re wondering why I like the dogs take a look at my Sunday Instagram posts on Dogs and Interiors!

Poodle and Blonde offered sample packs of fabric offcuts in exchange for donations to help NHS charities. The fabrics were hugely popular and sold out very quickly.

Poodle and Blonde NHS Charity

Luks Linen sells beautiful hand-loomed Turkish cotton towels and blankets.  Ethically made and hand-loomed by master weavers in family ateliers. Every Wednesday they’re sending a free blanket to an NHS worker. You can nominate someone you know to win a blanket by tagging the #blankethugs post on @lukslinen on instagram from Saturdays.

Luks Linen NHS blanket

 

One of the things I love about Instagram is it connects you with like-minded folk across the world. Based in California, Nathan Anthony is an account I follow which makes beautiful bespoke furniture for interior designers. They were able to transform their facility to temporarily make PPE masks to supply to local health care workers.

 

 

View this post on Instagram

 

A post shared by N A T H A N A N T H O N Y (@nathananthony_official) on

Last week they donated 150 masks to the LA Food Bank. However, when friends, family, and Instagram followers asked to buy the masks they also put them on sale and now donate a share of the profits to the Global Giving Corona Virus Charity.

Back in the UK Homesense, one of our favorite places to find discount designer homewares closes its doors temporarily. But did you know that on closing all products from the food departments from each store were taken to local food banks in the community? The brand also donated vouchers for the Red Cross to buy clothing and essential items for those in isolation who are in need.

What Can You Do to Help?

Well, I’m delighted to tell you that I have offered to help with the Design Havens for Heroes project. Quickly mobilized via Instagram by interior designer Francesca Rowan-Plowden the project will offer free room makeovers to our NHS Heroes. So far she has pulled together dozens of interior designers to help. As well as this home decor brands and design bloggers across the UK have also pitched in to help. All committed to making over a room for an NHS hero in their region.

I’ll be writing more about this soon but in the meantime head over to the Instagram account @designhavensforheroes to nominate someone you know who deserves a haven for a home. If you are a home decor brand or tradesman that would like to donate products, skills or time to the cause – especially here in Sussex where I’m based – please contact me so I can put you in touch with designers making a difference through this wonderful project.

Interior Design Blog or Instagram Post – Which is Best?

I’m answering a simple question for you in this blog. What’s the difference between marketing with Instagram versus marketing with an interior design blog?

Instagram is often seen as one of the most popular ways to showcase your services and products as an interior designer, designer maker or home decor brand. It’s visually appealing, easily accessible and has a large audience who focus on their interests and aspirations when choosing who to follow.

By comparison, blogging can now seem rather old school. It takes more time to create the perfect interior design blog post. However the impact of a great blog post can reach far beyond an Instagram post. I’m not saying there is neccessarily any less value in using instagram to market your business. However like everything in your business you need to evaluate your marketing channels carefully. To have a consistent strategy and use each one with intent is the key to success. With this in mind let’s look at a few of the pros and cons of blogging versus Instagram.

 

interior design blog vs instagram

Marketing with an Interior Design Blog

Having a blog on your website is a great way to showcase more of your business to your existing and potential clients. It’s an opportunity for your clients to get behind the scenes and find out what really makes you tick. Every successful piece of content starts with one essential marketing tool – great photography. This is the same for Instagram as it is for blogging. This is especially true in the world of interiors where visual aesthetics count for everything.

Inspire and Inform your Audience

One benefit to an interiors blog is that as well as that one scroll stopping picture, you also have the opportunity to educate and inform your audience and provide them with valuable knowledge that positions you as an expert in your field. Without the limit of having to be concise in a short punchy caption, you can easily expand with your explanations and take the time to really inform your readers. Additionally you don’t have to gamble on the one image you think will make an impact. Your blog can include several photos, graphics and even video to help you get your point across.

But here is where the blog really comes into it’s own. Google loves fresh content. Having a blog on your website means there’s always a place for news and information around your business. This is especially important if your services or products don’t change that much from season to season.  Ideally your blog should showcase your latest interior design projects or home decor products. However, projects take time to complete and product offerings usually appear seasonally so what do you write about all year round? If you are looking for ideas then take a look at my 35 interior design blog post ideas.

blogging tips for interior designers

The Power of Blogging and SEO

The power of a blog post over Instagram really is in the longevity of the post and it’s SEO value. See the infographic below for a quick and easy comparison. A well written blog post will provide you with keywords which are searchable in Google boosting your visibility in search engine rankings.

Guest posting on another blog or working with a blogger to post about your business makes you even more visible. This is because it will link back to your website which is another good sign to Google. All of this happens for the lifetime of the blog post which can be indefinite. Focus on well produced relevant content and those searches will keep bringing people back to your site for years!

Marketing with Instagram

Now let’s talk about Instagram. Instagram is a great tool for marketing your business. It’s easy to use and hugely popular with design enthusiasts. Using Instagram can be a huge boost to your business if you’re consistent with your posting. Whereas a blog post takes time to craft and then you leave it to do the work for you, Instagram is the exact opposite. It is what it says on the tin – instant. Posts are quick to create and can be very attractive however their effectiveness is just as quick too.

On a platform that claims to have 1 billion active monthly users, content churn is frequent, especially in a popular niche like interior design. Aside from those viral posts that top the hashtags and explore feed, the lifespan of an average post in the feed is around 1-2 days. After this is is most likely to be superseded with fresh content. This means you have to be consistent and post at least 3-4 times a week to stay visible, growing your audience so they can come to expect regular inspiration and information from you.

As captions are short and don’t allow for much information, video is a key tool to focus on here. Using stories is a great way to be present and give timely, behind the scenes insight into your business.

As much as the content is instant the best results come from Instagram when you build an engaged community around your account. This really does take time. Don’t just ‘Post and Pray’! Engage with your followers and the people you follow. Comment on their posts and reply to their comments on your posts to build a relationship. Connect through direct messaging and use every opportunity to link back to your website – in your bio, via direct messaging, and through IGTV and stories if you can.

If you haven’t yet built your own following yet on Instagram consider partnering with an influencer to boost your reach. This works particularly well with home decor products. Bear in mind that if you choose an Instagrammer that also has an effective blog, your campaign also benefits from all the plus points we mentioned in the blogging section earlier.

Blogging versus Instagram: A comparison

 

instagram or blog post which is best

 

In summary, both Instagram and interior design blogs are tools that you need to harness to build your visibility online. An analogy to the physical world is to compare the two media to the difference between a product flyer and a product catalogue.

A flyer like an Instagram post is an attention-grabbing small piece of media with essential information on it. You may save it in a folder (like you would on Instagram) if you find it shares really valuable information. However the likelihood is that you’re going to get another of these flyers tomorrow, and the day after and then the day after that for the foreseeable future. So unless this particular flyer has a call to action that suits you, you’re probably going to recycle it pretty quickly and look forward to the next one coming along.

Meanwhile, when you receive the catalogue it is full of so much invaluable information – page after page. You simply have to find a place for it in your office filing. When you need detailed product information you’ll search through the catalog (as you do on Google to find an article). There you’ll find all the information you need about the product or service you were searching for. You’ll then replace the catalogue keeping it for as long as the product information is valid. Similarly, Google will return search results to blogs for as long as the content they share is popular and relevant.

Two very different media where each benefits the other. Use Instagram to do the attention grabbing but don’t forget to back this up with more in-depth content on your website with your blog. If you’re thinking it’s about time you started that blog on your website I’m here to help. Download my 5  Essential Blogging Tips for Interior Designers. If you need advice on making your interior design or home decor business visible online contact me to book a consultation. Don’t forget to keep up with my latest tips, news, and events by following me on Instagram @fiona.mostyn, and make sure you sign up for my newsletter.