Instagram reels ideas for interiors businesses
So if you’re scrolling on Instagram recently you can’t help but notice a new feature that has appeared – Instagram Reels. Read on to discover everything you need to know about Instagram Reels for your interiors business. How to create them, why you should use them and a list of ideas to help you with topics for creating Instagram reels content.
What are Instagram Reels
Firstly lets start with the basics – What are Instagram Reels. Reels is a new way to create entertaining, quick fire video content on your Instagram feed which lasts just 15-seconds. Video content is simply exploding across social media and Instagram won’t be left behind. The ever rising trend of short video content started through Snapchat and Instagram countered by creating the stories feature. Now with the popularity of quick-fire video content on Tik Tok Instagram has brought out Instagram Reels.
How to create a Reel
Firstly make sure you’ve updated to the latest version of the app and then head over to your Instagram Stories. Swipe along the bottom of the screen to choose between the video options which now include Live, Stories and Reels.
You can record reels live or upload a pre-recorded video. You can live record one continuous video or stop and start to piece together multiple short clips as one video. When you’re in the Reels screen you’ll see some icons to help you create more engaging videos
Audio allows you to add audio tracks to your video. There’s a huge selection of music to choose from. Instagram makes suggestions for you and you can browse your favourite artists, songs or music genres in the search bar to find the perfect track to match your video. A word of advice here is that I highly recommend that you use the tracks within the app. If you don’t you may find that your Reel gets removed due to copyright issues – even if it is one that appears in the app’s music listings.
Unfortunately the Instagram gods have conspired against me and I don’t have the audio feature on my account. In spite of not being listed as a known bug I can see from various forums that there is plenty of people out there with the same problem. I also have this problem on some of the accounts I manage whilst I can use it perfectly on others. I’ve tried all the usual trouble shooting for issues which simply include turn the phone off and on and delete and re-install the app. None of these have worked. I’ve also tested on another iPhone and an Android phone but no luck so far. So as much as I’d love to use the Instagram music library I’m currently uploading with other copyright free library music. I have reported the issue and I suggest you do the same if you have this problem too.
The speed icon controls the speed of your video allowing you to speed up or slow down. Speeding up a video to get a fast moving piece of content really does suit this style of media.
Tapping on the effects button changes the menu to show a row of effects which you can choose from. Scroll through and test the effects to choose for your video. Tapping on the effects button also starts to record the video. So it’s worth getting to know the effects before you actually start recording.
Using the timer helps if you are self-recording giving you time to get into position before the video starts and record from your phone hands-free.
The final icon in this list is Align which appears in the live record mode. Tapping on Align takes the last frame from your previous clip and applies it as an overlay over the next clip in your video. This makes for very smooth cuts and seamless transitions. For example when people do those quick outfit change videos and they always appear in the same spot, no cuts or jolts – this is the tool that makes it happen. Test it out and see what you think.
Text and Stickers
You can also add text and gif stickers just as you can in stories. If you’re looking for interior design themed stickers head over to my Giphy Channel to choose some.
Publishing your Reel
So now you’re ready to publish your video. I’d always recommend saving a copy of your video to your phone as well as a draft. When you download it to your phone it will remove the audio but you can easily add it back on again. This gives you the opportunity to review and make sure you’re really happy with your video before publishing.
The publishing screen looks very similar to IGTV. So if you’re already familiar with with this you should find it quite straightforward. Choose a cover image for your reel. Similarly to IGTV you can either choose a still from your video or upload a picture from your camera roll.
If you want to use an image from your camera roll you’ll need to have the image already in there to select so if you don’t then save your video as a draft so you can add this later.
You can choose to share your just to your Reels page or to your Reels page and your feed. The image you choose as your cover will be the image that shows on your feed and in your Reels page.
After you publish or save your reel for the first time the reel icon will appear above your feed to show people that you have Instagram reels to view. You can also now go to your reels and share your video to your story or send it to another Instagram account.
That’s all there is to it so get creating!
Why you need to use Instagram reels
Whenever a new feature is released on a social media platform it’s a good idea to use these features and build them into your content plan as soon as you can. The objective of using any social media is to use it to showcase content that will make your business visible to the app users. This way you can build a following and fans that you can later invite to buy your product or service. Take a look at my blog for Instagram tips to grow your following
As you may well know it’s not as easy as it once was to get seen on Instagram. Instagram is busy and competitive. Because of this it now only shows your content to a small percentage of your followers. However when a new feature comes out on Instagram they really want you to know about it. Instagram now prioritises Reels content over other content such as still photos or even IGTV. If you’ve been scrolling through Instagram recently you’ll notice lots of Reels coming up in your feed. You’ll also notice the new Reels explore feed is now front and centre, encouraging you to scroll through that content first. As you can see from this picture reels takes up about two thirds of the space on the explore feed. Like I said – Instagram really wants you to see these videos!
There you have it – the exact reason you should be using reels – because Instagram is making them more visible. So for a better chance of being visible make content that is already a front runner in the Instagram algorithm.
I’m also saying this inspite of myself as I’m really not a fan of Tik Tok style videos. I find them busy, confusing and kind of exhausting. However if you want to get more visible on instagram you’re going to need to use them. I’m hoping Instagram creators will bring a bit more style and grace to this form of content so I might find short form video a bit more enjoyable on this platform. I’d love to know who your favourite creators are for Reels so leave me a message with their account handle in the comments.
Instagram Reels ideas for interior design businesses
As always I’ll repeat the mantra that the best kind of content informs and inspires. A tip to discover Instagram Reels ideas that work is to search #interiordesign on Tik Tok where you’ll find endless interiors videos. Take a look at what is popular and trending in the hashtag to help develop some ideas. Here are some Instagram Reels ideas you could try
Inform and educate
Reviews – Quick look around a new product, design showroom, hotel room or restaurant
Design hacks – Teach some how to tips and tricks
In the studio – a quick look behind the scenes
Inspiration and aspiration
Moodboard ideas – here’s one I made earlier
Quick room changes
Styling a coffee table, dining table, shelfie, bed or sofa with cushions and throws
Compare rooms – Ask your followers to comment on which they prefer
Ask for opinions on design choices – fabrics, finishes, hardware etc
Quirky video ideas
The quick fire content format lends itself to quirky little moments which are oddly satisfying to watch. Here’s some ideas to try.
Strangely satisfying – Stirring paint, painting walls, wallpaper hanging, using power tools, stencils
Stop motion animations and transitions. Try speeding up, slowing down and adding transitions and effects into your videos
Funny moments – As with Tik Tok people don’t take life too seriously on Reels! Try creating a fun prank or film your pets doing something cute or silly – in a beautiful interior of course!
So that’s it my guide to Instagram reels for your interiors business. If you’d like to, improve your Instagram feed, add more video into your content planning, whether it’s short pieces for social media or longer testimonials and house tours to share with potential clients then contact me for a chat.