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Instagram Hashtags for Interior Design Businesses

Are you feeling stuck with instagram hashtags ? Finding effective hashtags for interior design businesses can be the key to a successful strategy on the platform. I’m here to simplify social media for you. Especially for those of you in the world of interior design and home decor, where social social media and instagram are key to your marketing strategy to connect you with your ideal customer.

Here’s my guide to everything you need to know about how to use hashtags to grow your reach and following on the platform.

instagram tips for interior designers

What are Instagram Hashtags

Simply put they’re a descriptive word or phrase which is prefixed by the # symbol. The #hashtag represents a collection of posts that will be seen in an Instagram search.

Think of it as a way that the app categorizes and files posts so that they can be found by people searching for content that interests them. For example, if you’re interested in the design of colourful rooms you might try clicking on ‘Tags’ in the search bar and type colourful interiors. This brings up images that have been saved to that list of posts because #colourfulinteriors was added in the caption or comments. It will also bring up a list of similar words to choose from which are popular tags in that search category.

Under this, you’ll find two tabs Top and Recent. The most popular posts with the most interaction and engagement are shown under Top and the newest under Recent.

interiors social media

Instagram Hashtag Search

As well as being descriptive of the content, they are also a way to represent communities and brands on the platform. Instagrammers gather together sharing and engaging on content under specific tags to help each other grow. Interiors bloggers, Instagrammers and interior designers are very active in a range of tags through popular communities. Read on to discover more about how interior design communities connect with each other later on in this blog.

Why Should You Use Hashtags

Increase your reach by allowing you to get seen in Instagram searches

This happens by helping your posts get discovered by people searching for specific content. Especially for inspiration in the architecture, home decor, and lifestyle category. In short, if you didn’t use hashtags your content would only be seen by people who follow you. Not only that but Instagram doesn’t show your posts to all of your followers. It’s simply not possible with the number of people that use the app. It tends to reward popular content so in that sense, it sometimes feels like a bit of an uphill climb.

How does my content get seen if I don’t have a lot of followers?

Hashtags is the answer you’re looking for. When you use them it ensures your pictures are seen by people searching for the type of images you’re sharing.

Hashtags make you appear in all the right places

Additionally using hashtags is one thing that helps to tell the app what your account and business is all about. The other is what you search on to see the tip below. Along with the recent ability to search on caption text, using hashtags about homes, design, furniture and decor will let Instagram know that you want your content to be seen alongside other homes and interior design accounts. For example, your explore feed serves posts that are based on what you, your followers, and similar accounts are engaging with. Using hashtags for interior design content will help this process.

Tip: Click on that magnifying glass and look at your explore feed. Are you seeing pictures of interior design, home decor, and other designer’s images? You should be. If you’re seeing recipes, make-up tips and memes that’s because that is what the app thinks you are interested in. Try and keep your business account focused on interiors and use another account for your lifestyle and hobby searches.

Connect through community

Using tags can connect you with other similar accounts that will follow and engage with you. Searching on hashtags for interior design posts is a great way to find and connect with other accounts. Whether they are suppliers, other designers, or inspirational content creators, many Instagrammers start engaging with each other by sharing an interest in the same hashtags and the Instagram posts under them. The interior design community is strong on this platform and there are many popular and highly active community groups to join in.

Hashtag Challenges

Challenges are daily, weekly or monthly competitions that invite you to share your content with their community under their tag. Taking part in these challenges is a great way to find effective hashtags for interior design businesses. You’ll gain an opportunity to connect and engage with similar active accounts (which the algorithm loves), your content may get shared and seen by a wider audience. You might even win a prize! Here’s some of the challenges and communities with active followers that you can join in to grow your audience

  • #myhousethismonth
  • #myhouseismycastle
  • #mydailyrenovation
  • #myhousedownsouth
  • #mymonthincolour
  • #mycolourfulinterior
  • #myhomevibe
  • #storyofmyhome

 

social media posts for interior design

 

There’s many more of these out there. If there’s others that you think to deserve a mention please do add them to the comments below.

There are a few ground rules to follow for success:

  • Follow all your hosts
  • Follow the sponsor or prize giver
  • Check for daily, weekly, or monthly theme prompts. These will tell you what type of content to post for a chance of a share or win. Make sure your images are relevant to the theme.
  • Make your caption is as engaging as your images, making sure it is also relevant to the theme and conversation
  • Engage with other posts and accounts which use the hashtag
  • Post consistently. In some challenges this is part of the winning criteria

How to Use Hashtags Effectively

Here’s a few basic tips that will help you get started. If you would like to find the most effective hashtags for your business to use try our tailor-made hashtag strategy.

Do

  • Use up to 30
  • Have a mixed strategy to include tags of different sizes
  • Use tags that are based on describing the content of your post, location, and community
  • Research your hashtags well to find new active tags
  • Put your hashtags in the caption*

There is a lot of debate about this one. The jury is still out on this and I think it depends on many other factors of your account. I’ve always preferred to put them in the caption rather than the comments. After reading this article, which details a comprehensive study of over 650,000 Instagram accounts, one of the recommendations is that sub 100K accounts have a better reach rate when using hashtags in the caption – so I’m sticking with it!

  • Use them on reels

Reels are currently favored in the algorithm. They are being shown at the top of the list under searches of hashtags. A great place to get visible.

Don’t

  • Use the same tags over and over again

Instagram sees this as an attempt to game the system and it can result in your content not showing up in the searches at all. Read on to discover what to do if you get stuck with a hashtag ban

  • Use hashtags that are very popular

The chances of being seen in popular hashtags such as interior design, interior, interiors or home decor are not good for small accounts. There’s simply too many posts coming in a minute after minute

  • Use hashtags that aren’t relevant to the image or the caption

Be consistent in the subject of your content and caption. Even if your posts get to the top of the list if they’re not your ideal audience there isn’t much to gain from it

  • Use hashtags in your bio

Putting #interiordesigner in your bio, for example, gives the user the opportunity to click on that tag and take them away from your account down an Instagram rabbit hole to who knows where – they may never come back! The only exception to this is if it is related to your brand, #mydecomarketing  for example where all the content will relate to you. Avoid generic terms like #interiors #minimalist, #colourlover or anything else descriptive.

  • Use hashtags in your comments on other people’s posts

Putting a link in to take people off a post to other people’s content can be seen as a little underhand. Whatsmore when I recently tested this the app stopped these from being active, they no longer click through, so it just looks spammy.

What to Do if you Stop Appearing in Hashtag Searches?

The hashtag ban or shadowban is real? Well here’s the thing. Instagram doesn’t call it a shadowban so apparently it doesn’t exist however some of you will know not appearing in hashtags it is all too real. This happens when your posts don’t appear under the hashtag searches that you have added to the post. Instagram tell us that they choose not to show all posts under the hashtags for various reasons

But how will you tell if your post isn’t appearing in hashtag searches?

Check your insights to see where your post has appeared. Are the hashtag impressions low? Ask a friend to use their account to click on one of the hashtags used in your post and see if they can see your post listing under the tag. If it doesn’t appear I’m afraid you’re on the naughty list.

Why me?

You may have put a hashtag into your post which Instagram has banned. There are some which obviously go against community guidelines that exist to protect us all from things we shouldn’t see. Anything that might relate to sex, nudity, drugs, and hate speech are obviously no go. However other innocent tags sometimes get spammed with offensive content which causes them to appear on the banned list. These three for example are all banned but could easily appear in a relevant context in a post about decor

  • #boho
  • #desk
  • #elevator

Your account has been reported. Violating the terms of service or Community Guidelines causes your account to get reported. Copyright infringements for example if you post other people’s content without permission. Or use a copyrighted music track. There is a three strikes and you’re out for this one. Instagram may disable your account if this happens but in the meantime it could give you a lengthy timeout. You’ll get a notification if this happens.

You’ve exceeded your daily limits. You’re simply too active on your account with comments, likes, follows, DMs, etc. This can be a problem especially if your account is very new. As I mention earlier actions that are repetitive and bot like can get seen as such and the app will put you in time out for this including not appearing in hashtags and/or limiting your activity. Again you’ll get a notification of a timeout if this happens.

In my experience here are some things that help posts do well in hashtags

Great content. It all starts here. There’s no secret formula to this. Simply keep putting out great content that engages the people likely to search or follow the hashtags you use. Good quality photographs, engaging, humourous reels and storytelling or content that gives value in your captions. To check this search up your tags and make a note of the type of images and content that is reaching the ‘Top’ page in the hashtag. This is what you need to emulate

Single Images and Reels. For my posts these are what perform best in hashtags. Reels are a great way to get visible and Recently I’ve found carousel posts don’t do as well in hashtags. Check your insights and see what works best for your posts.

Here’s what to do next if you experience the problem of not appearing in hashtags.

Take a few days off. Make a clean break and stop all your activity on the app for a few days. Next prepare for a fresh start. Delete your hashtags from your last few posts. Create your next posts with just a few hashtags to start with and work up. Some users report putting hashtags in the caption, if they didn’t before, helped their hashtag reach.

How do I Find Relevant Hashtags to Use in My Posts?

Finding effective hashtags for interior design businesses to use on Instagram will build and grow your following quickly. The easy way to do it is to purchase a My Deco Marketing Hashtag Strategy and list.

Buy this service and you’ll receive a questionnaire to tell us about your business and Instagram goals. Within 7 days you’ll receive in your inbox your tailormade list of 150+ tags. Alongside this, there’s a best practice guide on how to use hashtags to grow your reach and engagement. We choose your hashtags based on your account size, location, business goals and competitive activity. Our hashtag data is pulled from an extensive search across thousands of accounts in the niche of the interior. It is refreshed every two weeks to help you find the top most effective up-to-date tags to use on your posts.

I use it on my own account and my clients and it has made an incredible difference to the reach of posts. Take a look at these examples here.

In the first image, you’ll see an image that I posted before I started using my strategy. Take a look at the insights on post-performance. You’ll see I posted the same picture a little while later and look at the difference in results. There’s also an image of another post that did very well in hashtags. Worth noting that all of these results are organic with no money spent on advertising or promotion.

social media for interiors

 

social media for interior design

 

social media for home decor

Buy the Strategy and List – How it Works

You’ll receive a tailor-made list for your business based on your goals, niche, target clients, and location. As well as this, if you’ve enjoyed the tips in this article you’ll get an even more detailed step-by-step guide on how to use your hashtags and how to research your own effective hashtags for interior design posts.

The strategy and list are just one of the Instagram services offered by My Deco Marketing. From 1-1 consultation to ongoing monthly management. Contact us to find out more!

Future Vision – 3D Design for Interior Designers

Why is 3D interior design a standard tool for interior designers in this day and age? How is it going to boost your business? I’ve invited Anna Klepikova of Anna K Studio to tell us everything you need to know about 3D design for interior designers. It’s history, its reach and its essential values.

About Anna K Studio

Firstly let me introduce Anna. A successful interior designer with an MBA and a degree in interior design from Chelsea College of Arts. Anna has worked on residential and commercial projects across Europe, collaborating with property developers to provide visual representations of new apartments. Anna later took a lead role as Head of Design at O & A in London, before deciding to build on her ten years of industry experience by opening her own 3D studio.

3D living room designs by Anna K Studio

Spotting a gap in the market to provide 3D design for interior designers and property professionals to help them envision the future with their clients and deliver successful projects, Anna started Anna K Studio. Anna is passionate about the role this evolving technology will take in the future of design. I also feel this is even more relevant as we adapt to our recent changing circumstances and navigate and connect more than ever through virtual spaces in our lives and businesses. So now read on to discover from Anna everything you need to know about 3D design for interior designers.

A Short History of 3D Design for Interior Designers

We don’t have a precise date when 3D design started, but we know that the first 3D models were developed in the 1960s. You’d probably assume that architects were the creators of 3D software. Surprisingly, this is not the case. 3D modeling was first created by computer engineers who worked on the automatization of data. It was Ivan Sutherland, who created the first ever program for drawing 3D models. He called it Sketchpad. Together with David Evans, Sutherland established the computer technologies department at The University of Utah. To this day most 3D programs’ interface is based on Sketchpad.

In 1969 Sutherland and Evans launched their company specializing in 3D graphics. Their first clients were advertising companies and TV channels but soon this kind of service spread out to different industries, especially architecture and interior design.

The Process of Creating 3D Models

To become part of this progressive movement we need to get some insight Let’s have a closer look at the process of creating 3D models.

3D Bedroom Design by Anna K Studio

 

The main purpose of interior design visualization is to get images of an object or interior from different perspectives. To achieve this, 3D designers use specific software to create a geometric vision of a space, add materials, create natural or artificial lighting, they even include an impression of the surrounding environment (for example a view from windows) and they make sure that the appearance of surfaces resembles real-life texture.

After everything is ‘built’, 3D designers render the interior to get photorealistic images. For high-quality final images, 3D designers usually edit final renders in Photoshop, because it allows them to adjust the light and colors of the images.

The Stages of 3D Visualisation:

  1. Step One: Creating Geometric or 3D Models

You need to know the precise measurements of the space and each and every object in the room before you start building it. The main objective of 3D visualization is to show everything in precise scale, as it is in reality. The benefit of applying exact dimensions is that you can be 100% sure, that objects not only fit but are also proportional to space.

Programs used to the model are Autodesk 3Ds Max, V-ray, ZBrush, Google SketchUp, Blender, Revit, Rhino.

  1. Step Two: Materials and Textures

To make your interior appear as realistic as possible you have to add materials and colors as they are in the specification. 3D proficient software allows you to choose the precise materials you want to see in an interior. One of the major benefits of 3D programs is, that they can also demonstrate how different materials interact with light.

To add materials, you can use all programs listed in Step One.

  1. Step Three: Light

One of the strongest features of 3D design programs is, that they allow you to ‘build in’ light sources. It can be natural daylight (the sun) or artificial lighting at night. You can create two versions to show how the same space might look at different times of the day.

Why is using the light feature so important? Only natural light makes images look realistic. It creates depth, brightness, and shadows. When you work digitally, the effects of light have to be properly adjusted to make sure the images look realistic.

  1. Step Four: Positioning virtual cameras

Cameras allow you to take photos of the space and make videos. Cameras have their own settings, where you can choose the quality, size and different effects for each image.

  1. Step Five: Rendering

Rendering is the process of projecting 3D space into 2D photos or videos. This should be done after Steps One to Four have been completed.  The most common rendering software applications today are Maxwell Render, Corona Render, and V-Ray.

With new technology, you can create not only 3D images and videos of interiors but also 360-degree panoramas, 3D tours, and VR experiences. Go to the Anna K Studio website to learn more.

The Role of Technology in Interior Design

The design industry has changed in the past decade with a significant increase of different new technologies. There has been much progress and still, the industry continues to change and evolve. Even though we still have tools that are “the norm” for technical drawings, we are already witnessing the appearance of many new apps that work faster. They are also are more versatile, offer more features and tools. This in turn helps to make the design process faster, easier and more inspired.

3D Design Apartment interior design

New technology for New Experiences

Revit (for architects) and Sketchup (for designers) are already starting to replace AutoCAD. These software solutions offer a better user experience with more options, like easier 3D render within a programme. This is becoming a must-have feature in software because it gives designers the ability to work in 3 dimensions straight away.

Using this they can produce pictures, videos, specifications, and technical drawings much more quickly and efficiently. More and more clients are aware of this useful technology and they expect designers to provide them with 3D presentations.

3D Design by Anna K Studio My Deco Marketing Blog

Before and after: A new build apartment photographed as it exists in reality alongside the 3D design visualisations for the proposed  interior design scheme

The design industry is not exempt from the effects of the unprecedented economic and financial downturn, which we are currently experiencing. Interior design clients will be more aware and more selective as far as their investment is concerned.

Digital design technology offers designers effective tools to get through these times. This is done by demonstrating to their clients in a very impressive and convincing way that not only is their idea budget effective but also works well for the client.

Design in the New Normal

Another reason for using advanced technology is the e-tendency. We are going online and that is not going to change for a while. Some companies might not return to office-based work routines if working remotely can be done more efficiently. What about interior design? New technology allows us to have Zoom meetings.

We can now do virtual home tours, which means there is no need to go to a client’s house. In addition we use project management programmes to control our progress.  We use online platforms to order furniture and so on. Digital design is more than just technology – digital design is a new way of communication, it is a new way of presenting your ideas as well as a great way to win a project. Sometimes we have just one chance to present our ideas and we should not waste them.

What to Expect Next?

We can all agree that technology is advancing faster and further than Sutherland and Evans could have predicted. The next steps will see architecture and design merging with virtual reality and augmented reality. There is no big rush. You don’t need to integrate these technologies into your business right now. But for those like me, who like to stay ahead of the game, this is something to be aware of and to stay engaged with.

Thank You to Anna K Studio for an insightful round-up on the use of 3D design . For more articles on the business of design take a look at the My Deco Marketing Blog. Don’t forget to subscribe to our newsletter to stay up to date.