WHY SHOULD YOU ADVERTISE ON PINTEREST
Pinterest shopping builds a whole experience around transactional online purchases with the ability to predict trends and connect to inspiring content from brands, bloggers and content creators to research and inspire every purchase.
Pinterest has even developed augmented reality features so pinners can “try on” furniture in their own home before purchasing.
1. Pinterest users are interiors and lifestyle focused
With a target demographic that’s mostly female, with above average income and a strong interest in lifestyle categories, Pinterest is a place where people go to find inspiration and discover beautiful things that they want in their lives. Lifestyle categories feature as the most popular on the platform including home renovation, fashion, travel, crafting, food, parenting and events such as parties and weddings.
2. Pinterest audiences are engaged and ready to buy
Unlike other social media platforms such as Instagram or Facebook, where users are scrolling to catch up with friends and family, Pinterest users are actively searching and in shopping mode. They are scouring Pinterest and creating Pinterest boards to fill with ideas and products that they want in their lives. New home renovation ideas from an interior designer, places to travel or recipes to try.
3. Pinterest is an inspiring place to be
Pinterest strives to create a positive online experience, combining inspiring images alongside articles and videos with easy access to buy and recreate the look. The perfect way to search for interior design inspiration, travel inspiration, fashion trends and life hacks. Now with the augmented reality feature you can try before you buy too.
4. It’s easy to link your products to bring traffic to your website
Pinterest integrates easily with e commerce platforms. As a merchant on Pinterest your catalogue and product pins are given priority in search. You can easily start feeding links to your website and products through a variety of engaging content formats on the pinterest platform
5. An evergreen and long term investment in SEO
As Pinterest is search driven your investment in the platform is evergreen and unlike Facebook and Instagram, with the right type of optimised pins in place, your presence on the platform doesn’t simply disappear as if you switched off a tap once you stop your promotions. When switching focus to new products or services your previously promoted pins continue to work for you in search bringing traffic and sales to your website.
Get Started: Open a Pinterest Business account and start advertising
The first step in running ads is to create a business Pinterest account or change your existing Pinterest account to a business account. Then become connect your product catalogue to become a verified merchant and start building your presence on Pinterest.
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If you have a home decor business and you’ve been considering Pinterest marketing and Pinterest ads to boost your brand awareness and sales contact us