Advertising home decor products to sell on Pinterest

At My Deco Marketing we’re strong believers in the power of an effective Pinterest strategy to bring website visitors and customers directly to your interiors business. Perhaps you found this page via a Pinterest Pin? Pinterest marketing is one of our favourite ways to sell online for our home decor clients.

We use organic Pinterest strategies alongside Pinterest ads to consistently drive website traffic and sales for our clients to get results. Pinterest is consistently evolving it’s shopping service in a way that perfectly suits the home decor market. Take a look at the great results we acheived for our clients in these case studies…

Pinterest advertising case studies

We’ve been working with home decor clients on the Pinterest platform for a while now and seeing great results. Here’s some results we’ve achieved for our clients in Q1 2022 by applying a combined organic and paid strategy in Pinterest to build brand awareness and target sales. With respect to the clients we have left out the ad spend and specific details of their business, however feel free to contact us to delve deeper into the numbers so we can recommend a starting budget for ad spend for your business

Client 1: Print Designer, Wallpapers, Cushions, Fabrics and Lampshades

We’ve been working on Pinterest ads with this client alongside their organic pinning strategy. We were able to bring awareness of the brand and build a target audience by getting over 1 million monthly views on Pinterest. As organic Pinterest pins are served worldwide we were able to increase their US presence significantly and raise interest and sales from interior designers around the world. Alongside this the promoted pins focused on doubling down on the UK audience increasing sales of home accessories sales and lampshades as well as sample orders of wallpapers and fabrics which were then retargeted with offers. Here are the headline results for Q1 2022.

ROAS – 10.92

CPC – 0.16

Client 2: Bathroom Basins

Combined strategy using image and video pins from the clients catalogue of lifestyle shots and user generated content from Instagram collaborations. The pins were set to attract a targeted audience of interior designers, home renovators and home decor enthusiasts to drive conversions of basin sales. Over the first 3 months of 2022 the campaign generated low cost website clicks and a high return on ad spend

ROAS – 7.7

CPC – £0.17

 Book your discovery call by clicking here

We find Pinterest a great place for home decor and interior design businesses to find clients and customers. Here’s just some of the reasons why…

So, why advertise on Pinterest? To find out more, click here

 Book your discovery call by clicking here

If you have a home decor business and you’ve been considering Pinterest marketing and Pinterest ads to boost your brand awareness and sales contact us