Advertising home decor products to sell on Pinterest
At My Deco Marketing we’re strong believers in the power of an effective Pinterest strategy to bring website visitors and customers directly to your interiors business. Perhaps you found this page via a Pinterest Pin? Pinterest marketing is one of our favourite ways to sell online for our home decor clients.
We use organic Pinterest strategies alongside Pinterest ads to consistently drive website traffic and sales for our clients to get results. Pinterest is consistently evolving it’s shopping service in a way that perfectly suits the home decor market.
Pinterest shopping builds a whole experience around transactional online purchases with the ability to predict trends and connect to inspiring content from brands, bloggers and content creators to research and inspire every purchase.
This year Pinterest even developed augmented reality features so pinners can “try on” furniture in their own home before purchasing. We find Pinterest a great place for home decor and interior design businesses to find clients and customers. Here’s just some of the reasons why…
Why should you advertise on Pinterest
1. Pinterest users are interiors and lifestyle focused
With a target demographic that’s mostly female, with above average income and a strong interest in lifestyle categories, Pinterest is a place where people go to find inspiration and discover beautiful things that they want in their lives. Lifestyle categories feature as the most popular on the platform including home renovation, fashion, travel, crafting, food, parenting and events such as parties and weddings.
2. Pinterest audiences are engaged and ready to buy
Unlike other social media platforms such as Instagram or Facebook, where users are scrolling to catch up with friends and family, Pinterest users are actively searching and in shopping mode. They are scouring Pinterest and creating Pinterest boards to fill with ideas and products that they want in their lives. New home renovation ideas from an interior designer, places to travel or recipes to try.
3. Pinterest is an inspiring place to be
Pinterest strives to create a positive online experience, combining inspiring images alongside articles and videos with easy access to buy and recreate the look. The perfect way to search for interior design inspiration, travel inspiration, fashion trends and life hacks. Now with the augmented reality feature you can try before you buy too.
4. It’s easy to link your products to bring traffic to your website
Pinterest integrates easily with e commerce platforms. As a merchant on Pinterest your catalogue and product pins are given priority in search. You can easily start feeding links to your website and products through a variety of engaging content formats on the pinterest platform
5. An evergreen and long term investment in SEO
As Pinterest is search driven your investment in the platform is evergreen and unlike Facebook and Instagram, with the right type of optimised pins in place, your presence on the platform doesn’t simply disappear as if you switched off a tap once you stop your promotions. When switching focus to new products or services your previously promoted pins continue to work for you in search bringing traffic and sales to your website.
Get Started: Open a Pinterest Business account and start advertising
The first step in running ads is to create a business Pinterest account or change your existing Pinterest account to a business account. Then become connect your product catalogue to become a verified merchant and start building your presence on Pinterest.
Pinterest advertising case studies
We’ve been working with home decor clients on the Pinterest platform for a while now and seeing great results. Here’s some results we’ve achieved for our clients in Q1 2022 by applying a combined organic and paid strategy in Pinterest to build brand awareness and target sales. With respect to the clients we have left out the ad spend and specific details of their business, however feel free to contact us to delve deeper into the numbers so we can recommend a starting budget for ad spend for your business
Client 1: Bathroom Basins
Combined strategy using image and video pins from the clients catalogue of lifestyle shots and user generated content from Instagram collaborations. The pins were set to attract a targeted audience of interior designers, home renovators and home decor enthusiasts to drive conversions of basin sales. Over the first 3 months of 2022 the campaign generated low cost website clicks and a high return on ad spend
ROAS – 7.7
CPC – £0.17
Client 2: Print Designer, Wallpapers, Cushions, Fabrics and Lampshades
We’ve been working on Pinterest ads with this client alongside their organic pinning strategy. We were able to bring awareness of the brand and build a target audience by getting over 1 million monthly views on Pinterest. As organic Pinterest pins are served worldwide we were able to increase their US presence significantly and raise interest and sales from interior designers around the world. Alongside this the promoted pins focused on doubling down on the UK audience increasing sales of home accessories sales of lampshades as well as sample orders of wallpapers and fabrics which were then retargeted with offers. Here are the headline results for Q1 2022.
ROAS – 10.92
CPC – 0.16
If you have a home decor business and you’ve been considering Pinterest marketing and Pinterest ads to boost your brand awareness and sales contact us