Instagram Tips for Interior Designers
Welcome to the My Deco Marketing Blog. I guess you’ve landed here looking for Instagram tips for interior designers. Are you an interior designer struggling to get growth or attract the right type of follower on instagram? Have you been posting beautiful pictures but you still struggle to get any engagement on the channel. Do you want to know the secret of making more connections and getting business from Instagram?
Well here’s the one thing that you can start to do today… create an ideal target audience. This means an audience filled with your perfect customer. Want to know how? Here’s 6 Instagram tips for interior designers to help grow your target audience.
1 Create the right kind of content
Create content related to your niche that will attract your ideal audience. Any kind of content marketing is all about knowing your audience and creating the right kind of content which will attract them to your offer. Instagram is no different. Many times when I look at designer’s feeds and whilst I see beautiful project pictures on their website portfolios, meanwhile over on Instagram I see pictures of their cats, last night’s restaurant meal and a wonky selfie taken at a wedding.
One of the key Instagram tips for interior designers is to only create content that informs or inspires. Remember Instagram is a free opportunity to showcase your talents, achievements and offers. If you want to sell design services through the social media platforms make sure you say this in your captions. Additionally your images need to showcase the best of what you have to offer. It’s a great opportunity to share your knowledge and position yourself as an expert in your field.
2 Follow the right kind of people
If you want your Instagram to focus on bringing you business follow people in your industry. The more you follow people in the interior design niche, the more your posts will show to them.
Additionally try and make sure you only follow accounts
- who you’d like to do business with either as your client or their customer
- that your ideal clients would follow
- if they inspire and inform you
The Instagram algorithm works like a spiders web of connections between you and the accounts it thinks you should be connected with so make sure you tell it where you want to be seen.
If you’re only interacting with celebrities or your friends and family, you’re unlikely to gain any traction and visibility in the interiors niche where you’d really like to get seen.
3. Use the right hashtags
Using hashtags boosts your visibility on the platform. Make sure the hashtags you use are relevant and active. An effective hashtag strategy differs depending on the account.
Using hashtags in the wrong way can result in Instagram making your posts invisible in hashtags, so research your hashtag strategy thoroughly.
There’s no one size fits all solution for hashtags. The right hashtags to use will depend on lots of different factors including your design niche, location and your number of followers.
Contact me to book an instagram power hour and level up your hashtag strategy.
4. Welcome your new followers
Send a DM to your new followers. Tell them about your business and ask them about their home. Build a relationship from the start by thanking them for following you and give them a link to your website where they can find more information about your services.
5. Engage with the right accounts
Don’t just post and pray. Another mistake I see a lot of is people just posting pictures then anxiously waiting for the likes and comments to drop in. You also need to make some time each day to like or comment on other accounts especially if they take time to comment on yours. I always visit the accounts that comment on my posts and like some pictures and leave a comment as a thank you – comment on one of my posts @fiona.mostyn to see. You’ll find that the more you give the more you get. As with the earlier advice stick to people in the interior design niche and like similar to yours so instagram knows where you want to be seen.
6. Choose the right people to help you
Need help to grow your instagram profile?
You could spend a lifetime searching across the internet for more instagram tips for interior designers or you could take action today to get your instagram working effectively with a tailored programme for your interiors business.
Whilst there’s lots of social media managers to choose from finding one that really understands your industry can be key to your success. Not just in growing your followers but in connecting and collaborating with the people who can build your business too.
If you’re considering hiring a social media manager take a look at their Instagram profile to see if they have built an active engaged audience in the design community.
Whether its full platform management or a one to one power hour to audit your profile and get you started on the right track. Get in touch to get started with growing your instagram today.
Finally for more tips on marketing your design business make sure you follow me @fiona.mostyn on Instagram!